Senior Digital Marketing Executive

Job Summary
We are looking for a highly motivated and experienced Senior Digital Marketing Executive with strong expertise in SEO and AI SEO (AEO/GEO). The ideal candidate will be responsible for driving organic growth, improving search engine rankings, and optimizing content for both traditional search engine and AI-powered search platforms such as Google AI Overviews, ChatGPT.

Key Responsibilities
Develop and implement on-page, off-page, and technical SEO strategies.
Conduct keyword research, competitor analysis, and search intent mapping.
Stay updated with the latest developments in AI SEO and generative search.
Optimize website structure, internal linking, metadata, and content.
Monitor and improve brand visibility in AI-generated search results.
Perform technical SEO audits and work with developers to resolve issues.
Build and manage high-quality backlink campaigns.
Tools & Platforms - Google Search Console, SEMrush, Screaming Frog, AI tools such as OpenAI, Claude, and Gemini.

Required Skills
Strong knowledge of on-page, off-page, and technical SEO.
3–5 years of proven experience in SEO and digital marketing.
Hands-on experience with AI SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
Expertise in keyword research and content optimization.
Understanding of schema markup and structured data.
Strong analytical and communication skills.