Director of Growth

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About Terial:

Terial is disrupting the ~$13+ trillion global construction industry with AI-powered workflow automation software for commercial roofers and contractors. Our platform replaces the fragmented patchwork of spreadsheets, legacy software, and disconnected point solutions that break as companies scale, helping contractors run more efficient and profitable operations. Backed by top-tier investors and serving hundreds of customers nationwide, we’re scaling rapidly and looking to bring on our first dedicated marketing hire.

Role Overview:

We’re looking for a Director of Growth to help define and execute Terial’s marketing and demand generation strategy. You’ll report directly to the CEO and operate as a hands-on individual contributor responsible for building our demand generation engine.
You’ll own content, campaigns, and events end-to-end while partnering closely with sales and leadership to generate measurable revenue impact. The ideal candidate is an AI-native growth operator who thrives in ambiguity and moves quickly from idea to execution. This is an in-person role (M-Th) at our office in Flatiron NYC.

Key Responsibilities:

• Demand Generation: Design and execute multi-channel campaigns (AEO/SEO, SEM, social, growth hacks) to drive qualified leads.
• Content Creation: Develop high-quality content across blogs, case studies, webinars, and customer stories. Build a repeatable content engine that positions Terial as the category leader in commercial roofing software.
• Event Strategy: Own trade show planning and execution, including pre-event planning, on-site execution, and post-event follow-up. Ensure events consistently translate into measurable pipeline and revenue.
• Growth Experimentation: Run rapid, data-driven experiments across channels, messaging, and audience segments. Identify repeatable acquisition strategies and scale what works.
• Brand & Positioning: Help define and refine Terial’s voice in the market. Translate product capabilities into clear, compelling messaging that resonates with contractors and operators.
• Cross-Functional Alignment: Collaborate closely with sales, customer success, product and leadership to ensure consistent messaging and a seamless customer journey.

Qualifications:

• 5+ years of experience in growth, marketing or GTM roles at high-growth B2B SaaS startups, with preference towards early-stage and vertical SaaS.
• Strong content and communication skills, with the ability to create compelling, clear, and customer-centric messaging across multiple channels.
• AI-native mindset, with demonstrated ability to leverage AI tools to increase output, improve workflows, and drive insights.
• Entrepreneurial mindset: self-starter, no ego, curious and comfortable navigating ambiguity and wearing multiple hats in a fast-paced startup environment.
• Highly collaborative: able to work cross-functionally with sales, product, and leadership teams to drive outcomes.
• Willingness to travel (up to ~10%) for trade shows, customer events and field marketing initiatives.
• Experience marketing to construction, trades, or field-service industries is a plus but not required.

Compensation & Benefits:

• Salary: $120,000 - $185,000 per annum, commensurate with experience.
• Generous equity compensation, giving you a stake in our shared success.**

Benefits

• Comprehensive medical, vision and dental insurance plans offered (with up to 100% covered)
• 401K plan
• Unlimited PTO
• Weekly team lunch at NYC office in Flatiron

Why Join Us?

At Terial, you’ll help redefine the future of the built world while working at the intersection of climate, real estate, and fintech. You’ll have the opportunity to build and scale our growth engine from day one, working directly with leadership and owning outcomes that drive revenue.

This is a career-defining opportunity to be the first marketing hire at a fast-growing company. If you’re an operator excited about moving fast, owning outcomes and building a revenue engine from the ground up, we’d love to hear from you.