Performance Marketing Executive

Role Overview
We are looking for a Performance Marketing Executive to manage and optimize Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients. You'll be responsible for running profitable, performance-driven campaigns end-to-end from strategy and setup to daily optimisation and reporting while using AI tools to work smarter and faster.

Roles & Responsibilities
-Manage and optimize Google & Meta ad campaigns for international e-commerce and service-based clients.
-Develop and refine paid advertising strategies focused on ROI and profitability.
-Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimisation.
-Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.
-Track and analyse campaign performance, and share clear weekly/monthly reports with insights and recommended actions.
-Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance.
-Set up and manage tracking, conversions, remarketing, and attribution models in coordination with the tech/analytics team.
-Use AI tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimisation efficiency.

Must-Have Requirements
-Minimum 2+ years of experience in Google Ads and Meta Ads, with proven performance results.
-Experience with international e-commerce and service-based projects.
-Good understanding of AI tools for ad creation, workflow support, reporting, and optimisation.
-Practical exposure to tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar AI platforms as part of day-to-day marketing work.
-Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.
-Ability to manage multiple projects efficiently in a fast-paced environment.
-Comfortable working in a US time zone, which is 7 PM to 4 AM.