Growth Marketing Lead

About Osto:
Osto is a protection-first cybersecurity startup building AI-powered security products. Founded by second-time cybersecurity entrepreneurs, we're looking for someone to build and scale our growth engine from the ground up.

The Role :
We're looking for a Growth Marketing Lead to build and scale Osto's demand generation engine.
Your mission is simple: generate qualified pipeline through content, communities, performance marketing, events, and continuous experimentation.

What You'll Own:

-Content Creation & Distribution
Build Osto's content engine by creating and distributing blogs, case studies, whitepapers, industry updates, product launches, feature announcement videos, customer testimonials, educational content, sales collateral, and product messaging.

-Demand Generation
Generate qualified leads through SEO, GEO, AEO, performance marketing, and best-in-class CRO practices. Continuously optimize campaigns, landing pages, and the website for higher conversions.

-Lead Nurturing
Own newsletters, email marketing, webinars, product announcements, and marketing automation to nurture prospects throughout the buyer journey.

-Community
Build Osto's presence across Reddit, Hacker News, Slack, Discord, Product Hunt, and other founder and cybersecurity communities through meaningful engagement.

-Events
Plan and execute founder meetups, security roundtables, webinars, workshops, and represent Osto at relevant industry events.

-Growth Experiments

Continuously identify, test, and scale new growth opportunities across acquisition, activation, engagement, and conversion channels.

What We're Looking For:

-4–7 years of Growth Marketing or Demand Generation experience.
-Experience in B2B SaaS startups (cybersecurity experience is a plus).
-Strong expertise in lead generation and pipeline growth.
-Hands-on experience with Google Ads, LinkedIn Ads and GA4.
-Good understanding of SEO, AEO and GEO.
-Experience with CRM and marketing automation tools (HubSpot, Apollo, Clay, etc.).
-Strong analytical and problem-solving skills.
-High ownership, strong execution, and a builder's mindset.
-Comfortable working in a fast-paced startup environment.

What's In It For You

-Work directly with the founders on a high-impact cybersecurity product.
-High ownership, rapid learning, and a fast execution culture.
-Freedom to experiment, build from 0→1, and drive measurable business impact.
-Shape the marketing function and grow into a leadership role as Osto scales.