Fractional CMO

QstudyAI is a live B2C EdTech product used by 1,500+ students across 30+ universities. Students use it to study smarter: AI-assisted learning built on a modern stack on iOS, Android, and web.

We are a small, fast-moving team. Product is built and shipping. What we need now is someone who can take it to market properly in APAC, where the student population is enormous and love using AI for studying.

About the Role
You will be our marketing function for the APAC region. Not a strategy deck writer, an operator who sets the strategy and then runs it. You will have real ownership over how we grow in the region and direct influence on the revenue you get paid a share of.

This is a genuinely part-time engagement. We care about outcomes, not hours logged.

What you will own

• Go-to-market strategy for APAC: which countries first, which universities, which student segments, which price points
• Student acquisition across the channels that actually work in your markets (organic social, campus ambassador programs, student communities, WhatsApp/Telegram/Discord groups, creator partnerships, app store optimization)
• Paid experiments on a small test budget, with clear reporting on CAC and payback
• Conversion and retention messaging: onboarding, upgrade prompts, free to paid, monthly to annual, win-back
• Regional partnerships with student organizations, coaching centres, campus clubs, and micro-influencers
• Localization calls: pricing, payment methods, language, positioning per market
• A simple weekly scorecard so we know what is working

Who we are looking for

• 3+ years in growth or marketing leadership, with at least one B2C or consumer subscription product you scaled
• Real operating experience in one or more APAC markets, you know how students in those markets actually discover and buy things
• Comfortable being hands on: you write the copy, brief the creators, pull the numbers
• Strong grasp of subscription metrics: CAC, LTV, activation, trial to paid, churn
• EdTech, student products, or creator-led growth experience is a big plus
• Self-directed. You will get context and access, not daily management

Compensation

• Base retainer: CAD 500 to 600 per month, depending on experience and scope.
• Performance commission: a percentage of net new subscription revenue you generate, tracked through attributed campaigns, referral codes, and regional cohorts
• The retainer is a starting point, not a ceiling. It is reviewed as regional revenue grows, and we expect it to rise meaningfully as APAC scales.
• Commission is paid monthly on collected revenue. There is no cap. If APAC works, this becomes the largest part of your compensation, and we are open to discussing equity or an expanded role from there.