Paid Media & Conversion Tracking Specialist

Google Ads + LinkedIn

We are looking for a technically strong paid media specialist to improve our B2B advertising, tracking, and campaign performance.

What we need

You should have hands-on experience with:

• Google Ads and LinkedIn Campaign Manager
• GA4 and Google Tag Manager
• Conversion tracking and attribution
• B2B lead-generation campaigns
• Prospecting vs. remarketing/retargeting
• Keyword strategy and negative keywords
• Audience segmentation
• A/B testing and campaign experiments
• Measuring CTR, conversions, cost per conversion, and lead quality
• AI-driven search and its impact on keyword and paid-search strategy

You should be able to explain campaign results clearly and recommend what to test, change, increase, or stop.

What we need help solving

We want to improve how we track the path from ad click to meaningful business outcome.

This includes identifying what should count as a conversion, validating our current tracking, correcting gaps where necessary, and using reliable conversion data to improve campaign performance.

To apply

Please answer:

What Google Ads and LinkedIn campaigns have you personally managed?
How would you troubleshoot a campaign receiving clicks but showing little or no reliable conversion data?
What tools do you use to set up and verify conversion tracking?
Share one example of a campaign you improved and what you changed.

Please include examples or anonymized results where possible.