Digital Marketing Manager (B2B Growth & Demand Generation)

Lead Global B2B Growth with an Award-Winning Digital Agency

Desert Digital OÜ is an award-winning EU-based global digital agency helping ambitious brands accelerate digital transformation through AI-powered marketing, innovation, and inclusive digital experiences.

Beyond our agency services, we collaborate with leading organizations worldwide to deliver high-impact corporate learning solutions. Through a global network of more than 80 expert trainers, we deliver leadership, digital transformation, AI, management, and workforce capability programs across multiple industries and regions.

We're looking for a high-performing Digital Marketing Manager who has successfully led B2B marketing teams serving European markets and can build scalable demand generation programs across multiple countries. This is a leadership role for someone who combines strategic thinking with deep technical marketing expertise and a passion for driving measurable business growth.

If you're comfortable managing international campaigns, leading cross-functional teams, and making data-driven decisions that directly impact revenue, we'd love to meet you.

Website: www.desertsdigital.com

What You'll Do

• Lead and mentor an international B2B marketing team.
• Develop and execute integrated demand generation strategies across EU and global markets.
• Own the marketing pipeline, MQL generation, attribution, and revenue contribution.
• Build and optimize multi-channel campaigns across Paid Search, Paid Social, SEO, Email, Content Marketing, and Account-Based Marketing (ABM).
• Work closely with Sales, Leadership, Design, and Product teams to align marketing with business objectives.
• Manage marketing budgets and optimize ROI across channels.
• Build marketing dashboards and present insights to executive leadership.
• Drive experimentation through A/B testing and conversion rate optimization.
• Collaborate with international clients and stakeholders across different time zones.
• Stay ahead of AI, automation, and emerging digital marketing technologies.

Required Experience

• Minimum 5 years of Digital Marketing experience specifically serving EU markets or EU-based companies.
• Minimum 3 years managing or leading a marketing team.
• Proven B2B demand generation experience.
• Experience marketing professional services, SaaS, technology, consulting, or enterprise solutions.
• Strong understanding of GDPR-compliant digital marketing.
• Fluent English communication skills.
• Technical Requirements (Mandatory)

To ensure we identify exceptional candidates, applicants must demonstrate hands-on expertise in the following:

1. Advanced Marketing Attribution & Analytics
2. Must have experience implementing and managing:
3. Google Tag Manager (server-side preferred)
4. GA4 advanced event architecture
5. Multi-touch attribution models
6. Conversion APIs (Meta CAPI and LinkedIn Conversion API)
7. Looker Studio executive dashboards

8. SQL or BigQuery for marketing analytics (preferred)

9. Marketing Automation & CRM Integration

10. Hands-on implementation experience with at least one enterprise marketing automation platform:

11. HubSpot Enterprise

12. Marketo

13. Salesforce Marketing Cloud

14. Pardot

Must demonstrate experience with:

• Lead scoring
• Lifecycle automation
• CRM synchronization
• Revenue attribution
• Advanced workflow automation
• Paid Media & Technical Campaign Optimization

Demonstrable experience managing annual advertising budgets exceeding €500,000 with measurable ROI improvements.

Must have expertise in:

• Google Ads
• LinkedIn Ads
• Performance Max
• Offline Conversion Tracking
• Enhanced Conversions
• Audience segmentation
• Landing page optimization
• A/B testing methodology

Applicants should be prepared to discuss specific campaign performance metrics during interviews.

What We're Looking For

• Strategic thinker with strong execution capabilities.
• Proven people leader who enjoys mentoring teams.
• Highly analytical and data-driven.
• Commercial mindset with strong business acumen.
• Excellent project management skills.
• Comfortable working in a fast-paced international environment.
• Passionate about AI, automation, and the future of digital marketing.
• Able to communicate effectively with executives and enterprise clients.
• Adaptable to different cultures and international business environments.
• Travel

This role is primarily based in Europe, but international travel may be required for client engagements, leadership meetings, team workshops, conferences, and strategic planning sessions. Candidates should be willing and able to travel globally when needed.

What We Offer

• Competitive salary
• Comprehensive health insurance
• Additional insurance benefits
• Car allowance
• Performance-based bonuses
• Flexible hybrid/remote work
• International career growth opportunities
• Work with global enterprise clients
• Exposure to cutting-edge AI and digital transformation projects
• Professional development and learning budget
• Collaborative, international team culture

Bonus Points

• Experience with Account-Based Marketing (ABM)
• Experience marketing AI or technology services
• International B2B marketing experience across multiple European countries
• Familiarity with AI-powered marketing tools and automation platforms
• Experience working in an agency environment
• Knowledge of multilingual and multi-market campaign management

Our Hiring Process

• Application Review
• Executive Interview
• Technical Marketing Assessment
• Reference Check
• Offer

If you've built high-performing B2B marketing engines, led talented teams, and thrive in an international, data-driven environment, we'd love to hear from you.

Desert Digital OÜ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace where talented people from all backgrounds can thrive.