Amazon PPC strategist

Own and lead Amazon PPC strategy across accounts with a strong focus on profitability and scalable growth.

• Lead product launch and scaling strategies to maximize ranking, visibility, and revenue growth.
• Drive continuous improvement in account performance, systems, and scalable PPC processes.
• Contribute to building high-performing PPC systems and supporting team growth.

Campaign Management and Optimization:

• Design and optimize full-funnel PPC structures including campaign architecture, keyword strategy, and launch frameworks.
• Drive performance through advanced keyword research, search term mining, and continuous optimization.
• Execute structured A/B testing across bids, placements, keywords, and creatives to maximize efficiency and conversions.
• Manage and optimize key profitability metrics including ROAS, ACOS, and TACOS.
• Build and maintain negative keyword strategies to eliminate wasted spend and improve targeting precision.
• Oversee budget allocation and bidding strategies with a strong focus on efficiency and return on investment.

Data Analysis and Reporting:

• Analyze performance data and translate insights into clear, actionable growth strategies.
• Develop executive-level performance reporting using Excel and Google Sheets.

Communication and Collaboration:

• Collaborate with cross-functional teams and manage client communication with clarity and professionalism.