Performance Marketing Manager

Performance Marketing Manager

Company: Fresh Frames Media

Position: Performance Marketing Manager

Experience: 3–4 Years

Job Type: Remote/Full-Time

About the Role:

Fresh Frames Media is looking for a results-driven Performance Marketing Manager to lead and optimize paid digital campaigns across multiple platforms. The ideal candidate should have hands-on experience in managing performance campaigns, generating qualified leads, scaling ad accounts, and delivering measurable ROI. This role requires a strong analytical mindset, strategic thinking, and the ability to manage advertising budgets effectively.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.

• Develop performance marketing strategies focused on lead generation, customer acquisition, and revenue growth.

• Monitor and improve campaign performance metrics including ROAS, CPA, CPL, CTR, conversion rate, and overall campaign profitability.

• Manage advertising budgets and ensure maximum return on investment.

• Conduct audience research, competitor analysis, and market research to identify growth opportunities.

• Create and implement retargeting and remarketing strategies to improve conversions.

• Coordinate with graphic designers and content teams to develop high-performing creatives and ad copies.

• Perform regular A/B testing on audiences, creatives, landing pages, and campaign structures.

• Analyze campaign data and provide actionable insights for continuous improvement.

• Prepare and present weekly and monthly performance reports to management and clients.

• Stay updated with platform updates, industry trends, and emerging digital marketing technologies.

• Work closely with clients and internal teams to understand business objectives and translate them into effective marketing campaigns.

Key Result Areas (KRAs):

• Achieve monthly lead generation and revenue targets.

• Improve campaign ROAS and reduce cost per acquisition.

• Maintain high-quality lead generation across campaigns.

• Ensure efficient utilization of advertising budgets.

• Deliver accurate and timely performance reports.

• Drive continuous optimization and growth across all paid channels.

Skills Required:

• Strong expertise in Meta Ads Manager and Google Ads.

• Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Knowledge of conversion tracking, pixels, UTM parameters, and attribution models.

• Experience in lead generation and performance marketing campaigns.

• Understanding of sales funnels, customer journeys, and conversion optimization.

• Strong analytical and reporting skills.

• Proficiency in Excel/Google Sheets and data interpretation.

• Excellent communication and stakeholder management skills.

• Ability to manage multiple campaigns and client accounts simultaneously.

Preferred Qualifications:

• Any bachelor’s degree

• Google Ads, Meta Blueprint, or Analytics certifications will be an added advantage.

• Prior experience in a digital marketing agency environment is preferred.

Work Location: Remote