Social Media Lead (AI Adult Influencer Platform)

⚠️ IMPORTANT: This role involves adult content. This platform operates in the adult creator economy. The content produced, managed, and served is explicit. If you are uncomfortable working with adult content, please do not apply. We respect your time and ours.

🔥 FULL-TIME COMMITMENT: This is a founding team role at an early-stage startup building a product from scratch. The pace is intense, and the hours will reflect that. If you are looking for a predictable 9-to-5 schedule, this role is not right for you. We need people who are energized by the early-stage grind, not drained by it.

🚫 NO AGENCIES: We do not accept applications from recruitment agencies, staffing firms, or intermediaries of any kind. Applications must be submitted directly by the candidate. Agency submissions will be disregarded.

OVERVIEW

We are an early-stage startup building an AI-generated content platform for the adult creator economy. The product replicates the OnlyFans business model with one fundamental difference: every creator on the platform is AI-generated. Every photo, every video, every personality is produced by AI. No real creators. No management teams. The content is the product, and AI is how we produce it.

We have already grown fifteen Angels in-house. Their content is produced en masse by our Content Factory and served through our platform. What we do not yet have is a single owner for their external social media presence. That is this role.

The Social Media Lead owns the social media of every Angel. You take the content the Content Factory produces and turn it into a high-volume, high-performing social presence across every platform that matters. Instagram and TikTok are live today; Threads, X, and anything else we decide to pursue are yours to build. Your job is to get our Angels discovered, grow their followings fast, and funnel that audience to the platform. If nobody finds our Angels, nothing else we build matters.

This is an AI-native role. You work in Claude every day — to plan content, write captions, research trends, and build the tooling and workflows that let you operate at a scale no manual operator could match. You are expected to get with the program, work shoulder-to-shoulder with the team, and excel from day one.

RESPONSIBILITIES

• Own all Angel social media: Manage the complete social media presence of all fifteen in-house Angels across every platform. Instagram and TikTok profiles are already created; you take them over and run them. Build out Threads, X, and any additional channels the business decides to pursue.
• High-volume content distribution: Manage and post content en masse from the Content Factory to social media. Your day-to-day is turning the pipeline of AI-generated assets into a constant, platform-native stream of posts, reels, stories, and short-form video, adapted and optimized for each platform's format and algorithm.
• Audience growth: Drive fast follower and engagement growth through trend participation, hashtag and format optimization, posting cadence, and cross-platform promotion. You own the numbers.
• Funnel and bridge content: Every post exists to move viewers from social media to our platform. Develop the transitory content that bridges the two — teasers, transition pieces, and calls to action that convert followers into platform visitors and paying subscribers, without tripping each platform's content policies.
• Results tracking: Track and report results per Angel and per platform. Identify what content, formats, timing, and channels drive the most traffic and conversion, and feed those insights back to production so the Content Factory makes more of what works.
• Content policy navigation: Operate right up to the line of each platform's content policies while maximizing suggestive, teaser-style reach. You know where the line is on Instagram, TikTok, Threads, and X, and how to push traffic without getting accounts removed. You have handled takedowns and restrictions before and manage the risk.
• Cross-team collaboration: Work closely with the Content Factory production team (Mikhail, Boris, and Frankie) and the Angel Factory to shape and prioritize what gets produced, and with the Platform team that delivers the platform where all the content sits, so the social-to-platform handoff is seamless.

REQUIREMENTS

1. AI-native workflow. You use AI tools daily as a core part of how you plan, create, adapt, and distribute content. You work in Claude to write captions, research trends and audiences, and build workflows and tooling that let you run many accounts at scale. If AI is not already central to how you work, this role is not the right fit.
2. Deep, demonstrable experience running influencer content and managing social media for influencers or creators. We want to see the accounts you built or managed, the growth you drove, and the engagement you achieved. We are looking for high performance, not average results.
3. You know the trends and the algorithms inside out. You understand what works on Instagram, TikTok, Threads, and X and why, and you can move fast when a format or trend breaks. This is non-negotiable.
4. Hands-on content production skills. You can edit short-form video (CapCut, Premiere, or equivalent), write captions that convert, and produce platform-native content that does not read as marketing.
5. Ability to manage multiple distinct personas at once. Each Angel has a different personality, voice, and aesthetic; you keep them separate, consistent, and authentic across every channel.
6. A strong visual eye. You can tell when content is off-brand, off-persona, or below the quality bar.
7. Comfort working with adult content. The platform operates in the adult creator economy and the content on the platform is explicit; the social content you post will be suggestive but platform-compliant. You must be completely comfortable with this — nudity, pornography, and adult content are the business. This must be clearly understood before applying.
8. Available to start immediately or within a couple of weeks.

PREFERRED QUALIFICATIONS

1. Experience managing social media for adult content creators, OnlyFans models, or similar.
2. Previous experience in the adult industry.
3. Deep familiarity with influencer/follower platforms such as OnlyFans, Fansly, or Patreon.
4. Track record of driving measurable traffic from social media to an external platform or landing page.
5. Experience with social media automation and scheduling tools for operating multiple accounts at scale.
6. Understanding of platform ban risks and account recovery strategies for suggestive content.

ENGAGEMENT STRUCTURE###

This is a long-term, full-time independent contractor position on the founding team. The engagement begins with a 3-month trial period, after which the contract continues indefinitely with a 1-month notice period on either side. The organization is flat. You will work under the Product & Tech Lead and have direct access to the CEO. There is no middle management. Decisions are made quickly, and communication is direct. As a founding team member, your role evolves with the company. Early contributors who deliver through the MVP and beyond will have the opportunity to grow into senior leadership positions as the team scales.

• Tools and environment: Claude Code, Slack, Google Workspace, Miro. AI-native workflows throughout.
• Location: Remote. CET/EET timezone preferred. Exceptional candidates in other timezones will be considered.

Social Media Lead:

• Reports to: Product & Tech Lead
• Works closely with: Content Factory (Mikhail, Boris, Frankie), Angel Factory, and the Platform team.

Success Criteria:
(a) Follower and engagement growth per Angel across Instagram, TikTok, Threads, and X,
(b) Click-through and conversion from social to platform,
(c) Posting volume and cadence adherence across all accounts,
(d) Content consistency with each persona,
(e) Quality of results tracking and insight fed back to production.

INTERVIEW PROCESS

• Step 1: Introductory call with HR (30 min). Initial screening, background, and motivation evaluation.
• Step 2: Introductory call with Tech Lead + HR (30 min). Chemistry, motivation, background, mutual fit.
• Step 3: Portfolio review and content strategy exercise with Tech Lead (2–3 hours). Walk through your best social media work, review growth strategies together, and complete a content planning exercise. This is the core evaluation.
• Step 4: Founder call (20–25 min). Short call with the company's CEO/founder. If this goes well, we move to an offer.

Hiring decisions are made quickly. The right candidate can go from first call to offer within a week.

EQUAL OPPORTUNITY

We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. We evaluate candidates based on skills, experience, and alignment with the role. All qualified applicants are encouraged to apply.