Loyalty & Retention Marketing Analyst (100% Remote)

We are seeking a Loyalty & Retention Marketing Analyst to help develop and build out our retention strategy.
You will be responsible for working with the management team to develop the strategy and owning the execution of retention marketing by driving engagement through product automation, notifications, and personalization. This role will advance the personalization capabilities in the product and marketing experiences and work with the Strategy and Product team to create experiences that will drive more engagement.

What You'll Do:

• Directly oversee our retention marketing strategy and roadmap.
• Develop efforts to discover, analyze, and launch new retention channels that will resonate and further build our relationship with our customers.
• Cultivate strong customer economics around engagement rates, CLTV, churn prevention, CRM management, and segmentation focusing on maximizing LTV by cohort.
• Responsible for partnering with the Data, Analytics, and Research team to understand and track churn triggers across segments
• Partner with the Data and Analytics team to develop robust segmentation models that can power our retention strategy
• Partner with the Data and Analytics team to develop, test, and evaluate churn propensity models.
• Responsible for partnering with Strategy, Product, and Marketing teams to decrease churn.
• Execute all outbound marketing targeted testing for Retention campaigns in collaboration with the Marketing team
• Monitor and report key process indicators that address outcomes related to retention, recovery, issue escalation, and other indicators of importance.
• Continuously inform the Executive team of trends and issues impacting retention to enable rapid response.
• Lead our A/B testing strategy for retention efforts in collaboration with the marketing, product, and research teams.
• Work with the Creative team to understand what resonates with our customers and optimize content/messaging accordingly.
• Collaborate with the Marketing and Management team to test and build out programs with our community

What You'll Need:

• A bachelors degree and/or currently purusuing a masters degree in a relative field
• Strong interest in Customer Retention, Relationship Management, and Marketing
• Interest in building and managing retention-based campaigns, products, automating features and services.
• Interest with notification (web, push, etc.) and loyalty programs
• Some knowledge and expertise with CRM (HubSpot a plus)
• Experience in creating segmentation models and audience profiles is a plus
• Strong interest in data management and analysis
• A hands-on player who is skilled at doing the work and coaching talent, and inspiring teams
• Has interest in creating, running, and managing retention programs and products
• Curiosity for user experiences powered by machine learning, algorithms, and search
• Experience with digital consumer products, mobile apps, social media, and/or entertainment (a plus if you have experience with search engines)

Benefits:
Work with a smart and talented team to solve problems in social and travel we currently face
Exciting and cutting-edge technologies at scale
Stipend and attractive commissions
Company investment in your professional development
Recommendation letter for top performers
Opportunity to be considered for a full time role