Lifecycle Marketing Manager

$120,000 - $150,000

*Full-time / Onsite (5 days/week)*

About The Role

Mochi Health is seeking a Lifecycle Marketing Manager to own the consumer journey from first touch through signup and into active treatment. You'll build and optimize the email, SMS, push, and in-app messaging flows that convert interest into signups across Mochi's various treatment options, and keep people moving forward once they're in.

The ideal candidate has a track record of building lifecycle programs that drive real conversion, not just open and click rates. You're comfortable owning campaigns end to end, from strategy to copy to execution to measurement.

What You'll Do

• Design and execute lifecycle campaigns focused on driving signups and conversion across Mochi's treatment options, across email, SMS, push notifications, and in-app messaging
• Build segmented and personalized messaging strategies tailored to where someone is in the funnel (e.g., interest, signup started, signup incomplete, early treatment)
• Build automated workflows and behavioral triggers that move people through signup and into early engagement, including reactivation flows for people who drop off before converting
• Own onboarding and early-engagement messaging to reduce drop-off and get new patients successfully started on treatment
• Run A/B and multivariate tests to optimize messaging, timing, channel mix, and sequencing
• Analyze campaign performance and user behavior to identify friction points and conversion opportunities across the signup funnel
• Partner with Analytics to build dashboards and reporting that surface actionable insights on funnel conversion and campaign impact
• Partner with design and brand on creative and messaging for lifecycle campaigns
• Manage lifecycle marketing tools and platforms (e.g., Customer.io, Braze, Iterable) and keep flows organized and up to date

Who You Are

• 3+ years' experience in lifecycle, CRM, or growth marketing, ideally in a consumer or DTC environment with a strong acquisition/conversion focus
• Hands-on experience building and managing multi-channel flows (email, SMS, push, in-app) in a lifecycle or marketing automation platform
• Strong understanding of funnel segmentation, triggered messaging, and behavioral targeting
• Comfortable writing and iterating on consumer-facing copy, or partnering closely with someone who does
• Data-driven approach to testing and optimization, with the ability to read funnel and cohort data to inform decisions
• Bias toward action and high velocity of experimentation
• Excellent communication skills

Life at Mochi

At Mochi, we believe your best work happens when you feel your best—so we’ve designed an environment that fuels your creativity, supports your growth, and makes every day exciting.

🥗 Daily Meals and Espresso Bar - Breakfast, lunch, and dinner every weekday. Our on-site barista keeps the espresso and matcha flowing all day

💰 Pre-Tax Commuter Perks - Save on transit and parking through pre-tax commuter benefits

💸 Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create

💣 Profitable and Rapid Growth - We’re scaling fast, with financial discipline and long-term vision. No VC constraints, just sustainable momentum and smart decisions

🚀 High-Impact Work - Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide

👩‍💻 World-Class Team - Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more. We value excellence, humility, and empathy in equal measure

✨ Comprehensive Benefits - 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans

💊 Mochi Health Membership – We cover your monthly subscription fee so you can experience the same care as our patients (medications not included)

🌴 Time to Recharge – Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive

🧘 Wellness First – From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority

🎉 Team Socials and Community - We make time to connect through regular socials, happy hours, and spontaneous events. Our stocked kitchen doesn’t hurt either

📍 Downtown SF HQ - Our San Francisco office is just steps from BART, Muni, and great food. It’s designed for deep work and casual collaboration

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The base salary for this full-time position ranges from $120,000-$150,0000 in addition to equity and benefits. The salary range listed in each job posting represents the minimum and maximum targets for new hire salaries across all locations. Actual compensation within this range is determined by various factors, such as job-related skills, experience, relevant education or training, and location.

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