Digital Marketing Executive (B2B SaaS & IT Marketing)

📍 Location: Hyderabad (On-site)
🕒 Experience: Minimum 2+ Years

Datadot Software Solution is looking for a passionate, creative, and data-driven Digital Marketing Executive to join our growing marketing team. If you have hands-on experience in B2B marketing, SaaS lead generation, SEO, performance marketing, and WordPress, we'd love to hear from you.

Key Responsibilities

📈 Inbound Marketing
-SEO, AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization)
-Content Marketing & Content Optimization
-Social Media Strategy, Planning & Management
-Editorial Calendar Planning & Execution
-Creative Design using Canva, Adobe Creative Suite, Figma, or similar tools

🌐 WordPress Website Management
-Manage and maintain WordPress websites
-Publish and optimize content for SEO
-Create landing pages using Elementor or similar page builders
-Perform basic website maintenance, plugin management, and on-page SEO

📧 Outbound Marketing
-Email Marketing & LinkedIn Marketing
-B2B Lead Generation using Apollo, LinkedIn Sales Navigator, Snov.io, Evaboot, Clay, and similar tools
-Marketing Automation & Outreach Campaigns
-Prospect list building and lead qualification

📊 Performance Marketing
-Google Ads & Meta Ads campaign management
-Audience Research & Targeting
-Campaign Optimization & A/B Testing
-KPI Monitoring (CTR, CPC, CPL, ROAS, Conversion Rate)

Must-Have Experience
-Minimum 2+ years of hands-on Digital Marketing experience.
-Proven experience generating qualified B2B leads for IT Services, Software Development, and SaaS companies.
-Experience targeting decision-makers including CEOs, CTOs, Founders, CIOs, IT Directors, HR Leaders, Procurement Heads, and Operations Managers.
-Experience running marketing campaigns targeting USA, Canada, Mexico, and Brazil is highly preferred.
-Knowledge of AI-powered marketing tools and workflows is a strong advantage.

Required Skills
-SEO, AEO & GEO
-Content Marketing
-Social Media Marketing
-WordPress & Elementor
-Email Marketing
-LinkedIn Marketing
-Google Ads
-Meta Ads
-Marketing Automation
-B2B Lead Generation
-Google Analytics 4 (GA4)
-Google Tag Manager
-Google Search Console
-Canva / Adobe Creative Suite / Figma

We're Looking For Someone Who
-Can independently plan and execute end-to-end digital marketing campaigns.
-Has excellent analytical, problem-solving, and communication skills.
-Can generate high-quality B2B leads through organic, outbound, and paid marketing channels.
-Stays updated with the latest AI marketing trends, tools, and best practices.
-Is proactive, result-oriented, and eager to learn.

❌ Please Do Not Apply If
You have less than 2 years of relevant experience.
You don't have hands-on experience with B2B marketing and lead generation.
You have not worked on SEO, Google Ads, Meta Ads, or WordPress.