Lead Generation Specialist
- No equity
- |Remote (Everywhere)
- |3 years of exp
- |Contract
Remote only
Not Available
About the job
Role Overview
Earlston Academy is an AI training school serving both individual learners (B2C) and corporate teams (B2B). We are looking for a Lead Generation Specialist who can build predictable outbound pipelines, qualify prospects, and book sales conversations for our admissions and enterprise partnerships teams.
This role blends data-driven prospecting, personalized outreach, and pipeline management. You will work closely with our marketing, admissions, and partnerships teams to drive consistent weekly lead flow.
Key Responsibilities
- B2C lead sourcing — Identify individuals interested in AI training, career transitions, upskilling, or tech education.
- B2B lead sourcing — Target HR leaders, L&D teams, founders, and department heads who need AI training for employees.
- Outbound prospecting — Build daily outbound lists using LinkedIn, job boards, company sites, and scraped datasets.
- Multi-channel outreach — Execute email, LinkedIn, SMS, and call sequences to generate responses and booked calls.
- Lead qualification — Assess prospect fit, interest level, and training needs before passing to admissions or partnerships.
- CRM management — Maintain clean data, update statuses, track KPIs, and ensure pipeline accuracy.
- Appointment setting — Book qualified meetings for the admissions team (B2C) and partnerships team (B2B).
- Performance reporting — Deliver weekly reports on outreach volume, response rates, and booked calls.
Required Skills & Experience
- 2+ years in lead generation, appointment setting, or sales development
- Experience with B2C education, bootcamps, coaching, or B2B SaaS/tech
- Strong command of LinkedIn Sales Navigator, Apollo, HubSpot, or similar tools
- Excellent written communication for personalized outreach
- Ability to manage high-volume outbound activity
- Comfortable with KPIs and weekly performance targets
- Familiarity with AI, tech training, or workforce development is a plus
What We Offer
Competitive compensation + performance bonuses
Growth path into Senior Lead Gen, Admissions, or Partnerships
Training in AI tools, automation, and modern outbound systems
A fast-moving environment with clear KPIs and support
