Senior Manager Demand Generation

Position

Head of Demand Generation / Revenue Growth Manager
Reports To: CEO
Location: Remote / Ahmedabad
Experience: 7-15 years
Industry Preference:
IT Services
Digital Transformation Consulting
AI Services
Product Engineering Services
Enterprise SaaS (ABM background)

Mission
Build a predictable revenue engine that consistently generates qualified meetings and sales opportunities across:
Banking
Fintech
AI Transformation
Supply Chain
Enterprise Software
Target geographies:
North America
UK
UAE
Europe
Singapore
The role owner will be accountable for creating a steady flow of qualified opportunities so leadership can focus on strategic partnerships and closing high-value deals.

Key Responsibilities

1. Outbound Engine Ownership
   Build and manage:
   LinkedIn outreach
   Email campaigns
   Cold calling partners
   Event follow-ups
   Referral campaigns
   Own:
   ICP definition
   Account lists
   Messaging
   Cadence design
   SDR productivity

2. Account Based Marketing (ABM)
   Identify and penetrate:
   Banks
   Fintechs
   Mid-market enterprises
   AI adoption leaders
   Create multi-touch campaigns targeting:
   CIOs
   CTOs
   Heads of Innovation
   Digital Transformation Leaders
   Product Leaders

3. Channel & Partnership Pipeline
   Develop pipeline from:
   Fractional CTOs
   AI Consultants
   Digital Transformation Consultants
   Boutique Consulting Firms
   Venture Studios
   System Integrators

4. Inbound Optimization
   Improve:
   Website conversion
   Lead magnets
   Webinars
   Case studies
   Email nurturing
   Ensure inbound converts into meetings.

Critical Skills
Demand Generation
Must Have:
ABM experience
Enterprise outreach
B2B lead generation
Multi-channel campaigns
Pipeline management

Sales Understanding
Should understand:
Discovery process
Enterprise buying cycles
Proposal generation
Deal qualification

Data & Analytics
Strong knowledge of:
Conversion rates
Funnel optimization
Campaign ROI
CAC
Attribution

AI-Powered Prospecting
Must know how to leverage:
Clay
Apollo
LinkedIn Sales Navigator
ChatGPT
Instantly
Smartlead
Lemlist
to improve efficiency.

Ideal Candidate Background
Best candidates usually come from:
Growth leader at IT services firms
Demand generation head at SaaS companies
ABM manager at consulting firms
Revenue operations leader with pipeline ownership