SEO Manager

Job Title: SEO Manager (E-commerce & D2C Growth)

Experience: 5+ Years

Mode of Work: WFO

Location: Noida (Sector 63)

No. of Positions: 01

---

About Mangal Bhawan :

Mangal Bhawan is a modern spiritual platform built to bring guidance, balance, and positivity into everyday life. Rooted in authentic Vedic traditions and designed for today’s fast-paced world, we make it easy for individuals to access trusted astrology consultations, perform meaningful rituals, and stay spiritually connected.

From one-on-one consultations with experienced astrologers to thoughtfully curated daily puja essentials delivered to your doorstep, Mangal Bhawan ensures that every aspect of your spiritual journey is accessible and reliable. Our platform also enables seamless booking of puja services, connecting you with qualified priests and authentic rituals for important life events and personal milestones.

By combining timeless wisdom with a user-friendly digital experience, Mangal Bhawan simplifies spirituality—making it practical, personalized, and relevant for modern living.

Role Overview :

We are seeking a highly analytical and growth-focused SEO Manager with proven experience managing large-scale websites and driving significant organic traffic growth.

The ideal candidate must have hands-on experience in Technical SEO, Content SEO, E-commerce SEO, AI Search Optimization, and Organic Growth Marketing. The candidate should have successfully scaled organic traffic for consumer internet, D2C, marketplace, classifieds, content platforms, or high-volume websites.

This role will be responsible for building Mangal Bhawan's organic acquisition engine and establishing category leadership across highly competitive search landscapes.

Key Responsibilities :

Organic Growth Strategy

Develop and execute comprehensive SEO strategies aligned with business objectives.

Drive sustainable growth in organic traffic, leads, registrations, and revenue.

Build long-term organic acquisition channels across transactional, informational, and commercial-intent keywords.

Establish category authority within wedding, astrology, spiritual, devotional, and local service segments.

Continuously monitor search trends and identify new growth opportunities.

Technical SEO

Conduct detailed technical SEO audits and implement optimization plans.

Improve crawlability, indexability, and site architecture.

Optimize Core Web Vitals (LCP, CLS, INP) and overall website performance.

Manage XML sitemaps, robots.txt, canonical tags, redirects, and structured data.

Resolve duplicate content, crawl budget, rendering, and indexing issues.

Work closely with product and engineering teams for SEO implementation.

Content & Topical Authority

Build content strategies around user intent and search demand.

Develop topical authority frameworks and content clusters.

Identify content gaps and expansion opportunities.

Optimize existing content to improve rankings and engagement.

Collaborate with content writers, editors, and designers to create SEO-focused content.

Drive growth through blogs, guides, landing pages, category pages, and local pages.

E-commerce & Marketplace SEO

Optimize category, service, vendor, and listing pages.

Improve visibility of wedding vendors, spiritual services, astrologers, temples, events, and related offerings.

Implement scalable SEO frameworks for large inventories and dynamic pages.

Develop internal linking structures that maximize authority distribution.

Enhance organic discoverability across location-based searches.

Local SEO

Build local SEO strategies for city-wise and service-specific searches.

Optimize Google Business Profiles and local landing pages.

Improve rankings for high-intent local keywords.

Manage local citations and reputation signals.

AI Search & Modern SEO

Optimize content for:

Google AI Overviews

Featured Snippets

Answer Engine Optimization (AEO)

Generative Engine Optimization (GEO)

Voice Search

Entity-Based SEO

Implement structured data and schema strategies.

Monitor emerging AI search trends and adapt accordingly.

Analytics & Reporting

Track and analyze:

Organic Traffic

Organic Leads

Keyword Rankings

Conversion Rate

CTR

Revenue Attribution

User Engagement Metrics

Build dashboards using GA4, GSC, and Looker Studio.

Present monthly performance reviews and growth recommendations to leadership.

Team Leadership

Mentor SEO Executives and Content Specialists.

Create SOPs and SEO best practices.

Coordinate with Product, Tech, Content, Design, and Marketing teams.

Ensure timely execution of SEO initiatives.

Experience Requirements :

Must Have

5+ years of hands-on SEO experience.

Experience working on large-scale websites.

Proven record of growing organic traffic and conversions.

Experience in E-commerce, Marketplace, Consumer Internet, D2C, Classifieds, or Content Platforms.

Strong understanding of search intent and user behavior.

Experience leading SEO projects independently.

Bachelor's Degree in Marketing, Business, Computer Science, Engineering, or related field.

Technical Skills :

SEO

Technical SEO

On-Page SEO

Off-Page SEO

E-commerce SEO

Programmatic SEO

Local SEO

International SEO

Mobile SEO

Entity-Based SEO

Semantic SEO

AI Search Optimization

Link Building

Internal Linking

Crawl Optimization

Analytics

Google Analytics 4 (GA4)

Google Search Console

Looker Studio

Google Tag Manager

SEO Tools

SEMrush

Ahrefs

Screaming Frog

Moz

Sitebulb

PageSpeed Insights

CMS Platforms

WordPress

Shopify

Magento

Headless CMS Platforms

Bonus Skills

HTML

CSS

JavaScript SEO Understanding

SQL/Data Analysis

CRO Knowledge