Founding Sales Rep (Full-Cycle)

About the Role
This is a founding sales role at a ~10-person startup doing $2M+ ARR. You will be the first dedicated sales hire. There is no marketing team, no SDR, and no warm lead pool. Your job is to build pipeline from nothing using systematic outbound. Then demo, close, and document the playbook so the next hire does not start from zero.

The sale is SMB, not enterprise. Average deal: $3K-$10K ACV. Cycle: 3 months. You will talk to clinic owners and med-spa operators, not procurement committees.

About ShapeScale
ShapeScale builds advanced 3D body scanners for wellness and aesthetic businesses. We help clinics, med-spas, and medical weight-loss practices track body composition and deliver measurable results to their clients.

• Y Combinator and StartX backed
• - Raised $15M+
• - $2M+ annual recurring revenue
• - ~10 employees

What You Will Actually Do (first 90 days)

• Build target account lists from scratch using industry directories, competitor mapping, association memberships, and creative channels
• - Design and run multi-channel outbound campaigns: cold calls, cold email, LinkedIn, Instagram DMs, SMS, direct mail, industry events
• - Own your numbers: set weekly targets for outreach volume, demo rate, and close rate; track in CRM; adjust when reality disagrees with the plan
• - Run a disciplined CRM cadence (Attio) with stage definitions, activity history, and forecast accuracy
• - Conduct demos and own full-cycle close on $3K-$10K deals
• - Document what works: ICP criteria, scripts, cadences, objection handlers
• - Attend 2-3 trade shows per quarter

What You Need to Have Done Before

• 3-5+ years in B2B sales where you personally sourced at least 50% of your own pipeline
• - Experience selling to SMBs with deal sizes $3K-$20K and cycles under 3 months
• - Quantitative pipeline ownership: work backwards from a revenue target to a weekly activity plan
• - Multi-channel sourcing including cold calling
• - CRM discipline with stage definitions, activity history, and forecast accuracy
• - Comfort with prospecting tools (Apollo.io, ZoomInfo, LinkedIn Sales Navigator, or equivalent)
• - Experience closing deals end-to-end
• - Startup or small-team experience without a marketing team or SDR pool

Preferred

• Experience selling to small businesses in wellness, fitness, beauty, or aesthetics
• - Existing network in aesthetics, med-spa, or clinic operations
• - Experience with Attio, ActiveCampaign, or similar modern CRMs

This is NOT the role for you if

• Your last two jobs gave you a book of business or warm leads
• - You prefer relationship selling over systematic outbound
• - You have never personally built a target list from scratch
• - You rely on one channel only
• - You cannot walk me through your last 30-day outreach report with real numbers

Compensation

• Base Salary: $80,000
• - OTE: ~$120K-$140K at plan
• - High performers: $200,000+
• - Uncapped commission
• - Equity: 1.5% founding equity (4-year vesting, 1-year cliff)
• - Health, dental, and vision insurance
• - Unlimited PTO
• - Remote work (US only)

Note: In medical aesthetic device sales, many roles are 1099 with no base. We offer W2 stability plus equity, which is rare in this industry.