Social Media Manager

About Beyond Border Global
Beyond Border Global is a US immigration tech platform and law firm helping founders, executives, and professionals secure visas including O-1A, EB-1A, EB-2 NIW, L-1, and H-1B. With a 98% approval rate, 4,000+ cases filed, and a 30-day filing guarantee, we operate at the intersection of legal expertise and modern growth. Our content reaches a global audience of immigrants, entrepreneurs, and STEM professionals navigating the US immigration system.

Role Overview
We are hiring a Social Media Manager to own strategy and execution across all our social channels. This role requires someone who can translate complex immigration topics into high-performing content, grow our audience across platforms, and consistently produce content that drives reach, engagement, and inbound leads. You will report directly to the marketing lead and work closely with our content and design team.

Responsibilities
Develop and execute a platform-specific social media strategy across LinkedIn, Instagram, TikTok, Facebook, X, and YouTube Shorts
Produce and direct short-form video content, including Reels and TikToks, with a track record of organic virality
Manage the full content calendar from ideation to scheduling and publishing
Write copy for all posts, captions, and carousel content that aligns with brand tone and drives engagement
Analyse performance data weekly and adjust strategy based on what drives reach, saves, shares, and follower growth
Identify trending formats, audio, and topics and move quickly to apply them to our niche
Collaborate with the design team to produce Canva carousels and branded visual assets
Monitor competitor accounts and category trends to identify content gaps and opportunities
Own community management including comments, DMs, and audience engagement across all platforms
Brief and coordinate with internal subject matter experts to extract content-worthy insights

Requirements
3 to 6 years of hands-on social media management experience, ideally in a startup or high-growth environment
Demonstrated track record of growing an account's following organically and meaningfully
Proven ability to produce Reels or short-form video content that has achieved strong reach or viral performance
Strong understanding of platform algorithms, content formats, and posting behaviour across LinkedIn, Instagram, TikTok, Facebook, X, and YouTube
Proficiency in analytics tools such as Meta Business Suite, LinkedIn Analytics, or equivalent
Excellent copywriting skills with the ability to adapt tone across platforms
Self-directed and comfortable working in a fast-moving, remote-first team
Strong eye for design and ability to brief or produce visual assets in Canva or similar tools

Nice to Have
Experience in immigration, legal tech, fintech, or professional services content
Familiarity with video editing tools such as CapCut, Adobe Premiere, or similar
Experience running paid social campaigns on Meta or LinkedIn
Prior experience working with a personal brand or founder-led social presence

What You Will Be Measured On
Month-on-month follower growth across primary channels
Reel and video reach relative to account size
Engagement rate across all platforms
Inbound leads or link clicks attributed to organic social

What We Offer
Competitive salary based on experience and location
Fully remote role with flexible working hours
Direct exposure to a fast-scaling legal tech brand with a global audience
Autonomy to own strategy end to end without bureaucratic bottlenecks
Access to tools, subscriptions, and resources needed to do the job well