Founding Marketer, Narratives

Founding Marketer

Plutus is a fast growing company on a mission to democratize access to investing. We're an SEC-registered investment advisor helping everyday investors build a portfolio strategy that fits their risk and reward goals — then automating everything else. We launched in January and growth has been compounding fast. We're now looking for a founding marketer to take that story and put it in front of the world.

This isn't a typical marketing role, we need someone with a breadth of knowledge in the space and desire to build a brand and spread our story.

Responsibilities

• Own the narrative - we have a genuinely novel approach to investing and genuine user excitement behind it. Your job is to find the clearest way to tell that story and get it out there.
• Pick your channels and go - X is currently our #1 source of new business, and there's real overlap with the fintwit and finance-Substack worlds. You'll know where the audience already is and meet them there.
• Be a face of the company, if you want to be - there's room here for someone who's comfortable building a public presence, not just running campaigns from behind the scenes.
• Think like a craftsman, not a marketer-for-hire - the team behaves like owners, including on weekends, because they want to see the result of their work. We're looking for the same energy here.
• Move at startup speed - we have a v1 and traction; the goals are audacious. Your vision and execution gets us there!
• Required
• A demonstrated ability to build and grow an audience on X/Twitter, Discord, and/or Substack, ideally with some overlap in fintech, markets, or finance communities
• Strong storytelling and writing instincts - you can take something complex (in this case, investing) and make it clear and compelling
• Comfort being the face of a brand, or building someone else into one
• Extreme ownership and genuine comfort operating in ambiguity at an early-stage startup
• A real, founder-level interest in growth narrative and brand-building, not a traditional campaign-and-calendar approach to marketing
• Financial motivation is a feature, not a bug, here - but you need to actually believe in the mission, not just be looking for a paycheck