Director, AI & Data Strategy

Company Description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

The Director, AI & Data Strategy bridges strategic vision and operational execution, translating the MRCL platform's AI and data capabilities into practical frameworks that drive impact for clients and internal teams. This role is responsible for identifying where AI and data intersect to create competitive advantage, designing the strategies and methodologies that unlock that value, and working hand-in-hand with engineering and client delivery teams to bring them to life. The Director is a sharp analytical thinker with a strong grasp of both data infrastructure and applied AI — equally comfortable in a strategy deck and a data model review — and is expected to develop hands-on proficiency in building skills within MRCL's Kitchen environment.

Responsibilities

• Design and implement AI and data strategies that connect MRCL's platform capabilities to client and business outcomes
• Define data requirements and frameworks that enable effective AI model performance, including data sourcing, quality standards, and governance practices
• Learn and develop proficiency in building skills within MRCL's Kitchen, contributing directly to the platform's skill ecosystem and enabling more informed strategic recommendations
• Lead the development of analytical methodologies, playbooks, and best practices for how MRCL's AI features are applied across use cases
• Partner with the VP of AI Strategy to operationalize the platform's AI roadmap, ensuring strategic priorities translate into actionable workstreams
• Collaborate with engineering and data teams to identify gaps between current platform capabilities and strategic requirements, and prioritize accordingly
• Build strong working relationships with client-facing and practice leads to ensure AI and data strategies are grounded in real-world marketing needs
• Track and communicate the impact of AI and data initiatives through clear metrics and executive-ready reporting

Qualifications

• 10+ years of experience in data, analytics, or technology roles, including experience with cross-functional teams and enterprise client delivery.
• Solid understanding of AI and data concepts including model performance, data pipelines, and applied analytics
• Ability to develop and operationalize strategy — moving fluidly between high-level frameworks and ground-level execution
• Hands-on curiosity and willingness to build skills within the MRCL Kitchen environment
• Strong analytical and structured problem-solving skills with experience translating data insights into strategic recommendations
• Effective communicator and collaborator, comfortable working across technical and non-technical stakeholders
• Experience with data governance, quality standards, and requirements documentation
• Familiarity with marketing technology ecosystems and how data and AI are applied in client-facing contexts

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

Compensation Range: $191,763- $216,687 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/24/2026.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.