Perps Chief Marketing Officer (CMO)

Perps Chief Marketing Officer (CMO)

What We're Building
We're building a high-performance consumer trading platform at the intersection of:

• Perpetual futures
• Sports
• Prediction markets
• Online entertainment

We're looking for a CMO who has worked inside the perpetuals ecosystem, not as a user, but as a builder, marketer, or growth operator. You understand how perp platforms acquire, activate, and retain traders. You know what drives volume, what kills retention, and how the culture around leveraged trading behaves online.
This is not a traditional corporate marketing role.

Who We're Looking For
The ideal candidate has hands-on professional experience in perpetual futures or derivatives trading platforms, and understands how to market to the communities that live inside them.
You've worked on or alongside:

Perp CEXs or DEX derivatives products (GMX, dYdX, Hyperliquid, Drift, Vertex, or similar)
Leveraged trading platforms and the communities around them
Products where open interest, funding rates, liquidations, and trader psychology are real context — not buzzwords

Beyond perps, you understand the overlap between:

• Crypto traders and sports bettors
• Prediction market users
• High-risk / high-engagement online communities
• Online degenerate culture
• Performance-driven internet products

What You'll Own

• Overall marketing and growth strategy
• User acquisition and retention
• Brand positioning and narrative
• Influencer and affiliate ecosystems
• Community growth and activation
• Campaign strategy and execution
• Cross-platform distribution
• Performance marketing and growth analytics
• Strategic partnerships and audience expansion

What You'll Do

Build scalable acquisition systems targeting traders, bettors, and perp-native users
Grow highly engaged online communities across Telegram, Twitter/X, and Discord
Launch viral campaigns and incentive programs
Develop affiliate and referral systems
Work with crypto creators, trading influencers, and online personalities
Identify new distribution channels and growth loops
Drive engagement during key sports events, market moves, and liquidation cascades
Coordinate closely with product and growth teams
Rapidly test, iterate, and optimize campaigns

Required Background
You have direct professional experience in at least one of the following:

• Perpetual futures or derivatives platforms (required — this is the baseline)
• Prediction markets
• Sports betting or gambling products
• Consumer crypto / DeFi
• Fantasy sports
• High-frequency consumer apps

Bonus if you've operated across multiple.

You'll Thrive Here If You:

Understand perp trading culture and how traders think, communicate, and get activated
Know how online trading and betting communities operate at a grassroots level
Understand user psychology around leverage, competition, risk, and incentives
Have experience scaling highly active user bases
Are highly execution-focused and can move fast without heavy structure
Think in terms of: retention · activation · volume · virality · community energy

Bonus Points

Existing relationships with trading influencers, CT personalities, affiliates, or media pages
Experience with ambassador programs or referral mechanics
Strong understanding of crypto and trading internet culture
Experience growing products tied to real-time events and market activity

We care more about:
Execution · Creativity · Speed · Growth instinct · Deep understanding of trading communities · Ability to build momentum
...than corporate background or polished presentations.

AI written letters will be discarded.

Remote · Global · Fast-moving environment