Founding Growth Marketer (AI Native) - ApplyPilot

About ApplyPilot

ApplyPilot is an AI-powered job-search autopilot for Indian jobseekers. We scan jobs across LinkedIn, Indeed, Naukri, and Glassdoor, generate tailored application kits (resume, cover letter, screening answers, ATS score), find the hiring manager's verified email, and run personalized cold-outreach sequences from the user's own Gmail, including automatic follow-ups, until someone replies.

We're early-stage, moving fast, and looking for our first growth marketing hire. Someone who lives inside AI tools, produces at 10x speed, and knows how to turn attention into signups.

The role

This is not a "strategy and decks" role. You will be executing every single day. You'll own content creation, social media, paid experiments, and funnel optimization.

You'll get best-in-class AI subscriptions (ChatGPT, Claude, Midjourney, Runway, ElevenLabs, whatever you need) because we want you producing at a volume and quality that would normally require a team of five. If you're the kind of person who already uses AI tools for everything from writing hooks to editing reels to analyzing data, you'll feel right at home. If you still do everything manually, this isn't the right fit.

What you'll do

• Create and publish content at a relentless pace. LinkedIn posts, Twitter threads, Instagram reels, YouTube shorts, carousel posts, memes, engagement bait, story-driven content. You'll use AI tools to ideate, draft, edit, repurpose, and multiply your output across formats and platforms.

• Own ApplyPilot's social media presence end to end. Plan the calendar, write the copy, design or generate the creatives, post, engage with comments, and track what's working. You should be posting daily across at least two platforms within your first week.

• Build and optimize acquisition funnels. You'll think in terms of impressions to clicks to signups to activations to upgrades. You'll spot where the drop-offs are and run experiments to fix them.

• Come up with campaign ideas that break through the noise. Outcome-driven storytelling ("here's how Priya landed 5 interviews in 3 weeks"), trend-jacking, meme marketing, creator collaborations, controversial takes on the job search grind, whatever gets Indian jobseekers to stop scrolling and pay attention.

• Write landing page copy, ad copy, email nurture sequences, and conversion-focused content. You should be a sharp, fast writer who can adapt tone from professional to unhinged depending on the platform.

• Use AI tools across your entire workflow. Content ideation, first drafts, image generation, video editing, data analysis, competitor research, A/B test hypotheses. We don't care how you get to great output. We care that the output is great and that there's a lot of it.

• Track and report on the metrics that matter: signups, activation rate, free-to-paid conversion, content engagement, channel-level CAC, and campaign ROI. You'll build dashboards, not just vibes.

Who you are

• You have 1 to 4 years of experience in growth marketing or content marketing, ideally at a startup or - D2C brand where you shipped real work, not just decks. Agency-only experience won't cut it.
• You are AI-native. You already use AI tools daily for writing, image creation, video editing, research, or analysis. You have opinions about which tools are best for what. You've built personal workflows that let you produce faster than people with twice your experience.
• You're a strong writer who can switch between a polished LinkedIn post and a spicy Twitter thread without breaking a sweat. You understand that great copy is the single highest-leverage growth skill.
• You understand the Indian jobseeker's world. The anxiety, the grind, the ATS black hole, the "applied to 200 jobs and got 2 replies" frustration. Bonus if you've lived through a brutal job hunt yourself and still remember the feeling.
• You think in funnels. You don't just ask "did this post do well?" You ask "did this post bring signups, and did those signups activate, and did they convert?" You connect content to revenue.
• You're scrappy and low-ego. You'll reply to comments at 11 PM, rewrite a hook six times, test four thumbnail variations for one reel, and dig into analytics on a Sunday if something is working and you want to push harder.
• You're comfortable with creative tools. Canva, Figma basics, CapCut or similar video editors, scheduling tools, analytics platforms. You don't wait for a designer to unblock you.

Nice to have

• A personal brand or portfolio of content you can point to. Show us your best LinkedIn posts, reels, or threads.
• Experience with short-form video creation (reels, shorts, TikTok-style edits), especially using AI video tools.
• Familiarity with product-led growth mechanics like freemium funnels, in-app nudges, and referral loops.
• Experience marketing to Indian mid-career professionals or the job search/career space.

What we provide

• Best-in-class AI tool subscriptions. Whatever you need to move fast, we'll get you access. ChatGPT Pro, Claude, Midjourney, Runway, ElevenLabs, premium Canva, paid scheduling tools, analytics platforms. You bring the skill and the hustle, we make sure the tools never bottleneck you.
• Direct access to the founder. No layers, no approval chains. You'll be in the room for product and growth decisions from day one.
• A product built for content-led virality. Every user has a job search horror story. Every feature solves a painful, relatable problem. The 3-interview guarantee is a headline waiting to happen. You won't struggle for content angles.
• Location: Remote (India). IST hours.
• Compensation: Competitive salary plus equity. We're early and your upside is real.

How to apply
Send us your best three pieces of content (any format) and a short note on how you'd grow ApplyPilot's Instagram from zero to 10K followers in 90 days. That tells us more than any resume.