Social Media Marketing Executive

Role Summary:

We are looking for a creative and performance-driven Social Media Marketing Executive to manage our digital presence, execute marketing campaigns, create engaging content, and generate leads across various online platforms. The ideal candidate should have hands-on experience in social media marketing, Google Ads, content creation, and article writing.

Key Responsibilities:

• Manage and grow the company's presence across LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and other relevant platforms.
• Create, schedule, and publish engaging social media content, including posts, reels, videos, and campaigns.
• Develop and execute social media marketing strategies to increase brand awareness, engagement, and lead generation.
• Plan, launch, and optimize paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Write SEO-friendly articles, blogs, website content, case studies, and marketing copies.
• Monitor social media trends, competitor activities, and industry developments to identify new opportunities.
• Engage with online communities and respond to comments, messages, and inquiries.
• Collaborate with design, sales, and product teams to develop impactful marketing campaigns.
• Track campaign performance, analyze key metrics, and prepare regular performance reports.
• Support employer branding and corporate communication initiatives through digital channels.

Qualifications:

• 2–3 years of experience in Social Media Marketing, Digital Marketing, or Content Marketing.
• Proven experience in managing social media platforms and paid advertising campaigns.
• Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.