VP of Growth

VP of Growth
Reports to: Chief Executive Officer (CEO) Location: New York, NY

About Barsys
Barsys is a robotics, design, and beverage technology company building the future of the cocktail experience. Our ecosystem spans intelligent hardware (Barsys 360, Coaster 2.0, Wireless Mixer, Shaker Pro, Barsys One), a 5.3M-user connected app with Barbot AI, and the Barsys Ads Network — the first closed-loop retail media platform for the $110B U.S. spirits category. We are headquartered in Midtown New York City.

The Opportunity
Barsys has achieved something rare: real revenue, and a proprietary first-party data moat, a 5.3M-user app, and a hardware installed base approaching Peloton and Sonos at IPO. The machine is running. Now we need a VP of Growth who can engineer the next phase — scaling device distribution, accelerating app-to-revenue loops, building the advertising flywheel, and turning Barsys into a category-defining platform. This is a senior operator role reporting directly to the Founder & CEO.

What You'll Do

• Own and architect Barsys's full growth strategy across hardware acquisition, app growth, DTC, and the Barsys Ads Network — ensuring all growth levers are integrated and compounding.
• Design and execute device distribution growth: expand retail shelf presence, optimize Amazon, scale TikTok Shop and social commerce, and open new acquisition channels.
• Drive app growth and engagement strategy — deepening activation rates, building the usage loop, and maximizing the data signal each device generates for the Ads Network.
• Lead the Barsys Ads Network go-to-market strategy: define the advertiser value proposition, build the initial roster of spirits brand advertisers, and establish pricing and inventory frameworks.
• Build and oversee a growth team covering performance marketing, ecommerce, lifecycle, influencer, and SEO/ASO — setting team goals, hiring key roles, and establishing accountability rhythms.
• Own growth-related P&L metrics: CAC by channel, LTV by cohort, payback period, device-to-app activation rate, and ARPU expansion over time.
• Partner with the CBO on channel strategy, pricing architecture, and revenue modeling; partner with the CEO on brand positioning and investor narrative.
• Identify and develop strategic growth partnerships — spirits brands, hospitality groups, media companies, and retail platforms — that accelerate acquisition at lower CAC.
• Build growth experimentation infrastructure: A/B testing, cohort analysis, attribution modeling, and reporting cadences that allow rapid learning and iteration.

What We're Looking For

• 10+ years of experience in growth, marketing, or commercial strategy, with 3+ years in a senior leadership role at a consumer hardware, DTC, or platform business.
• Track record of scaling a consumer brand or platform through multiple growth phases — from early traction to hundreds of millions in revenue.
• Deep fluency in growth economics: CAC, LTV, payback periods, channel mix optimization, and unit economics across both hardware and subscription/media revenue.
• Experience owning or significantly influencing a media or advertising business — understanding of CPM/CPC economics, advertiser sales, and retail media is a meaningful advantage.
• Operator mentality: you have hired teams, owned budgets, built dashboards, and are personally accountable for outcomes — not just recommendations.
• Exceptional cross-functional collaborator — you can align marketing, product, ecommerce, and partnerships under a unified growth thesis.
• Strong communicator who can articulate growth strategy to the CEO, investors, and advertising partners with equal clarity.

Nice to Have

• Experience with retail media networks, ad-supported platforms, or data monetization businesses (Walmart Connect, Vizio SmartCast, Amazon Ads ecosystem).
• Background in spirits, premium home, or consumer hardware categories.
• Prior experience at a company that reached IPO or strategic acquisition.
• Comfort with AI-driven marketing tooling, programmatic advertising, and first-party data strategy.