Meta Ads Expert

Role Description This is a full-time, on-site Meta Ads Expert role based in Indore. The Meta Ads Expert will plan, build, and manage performance-driven campaigns across Meta platforms (Facebook, Instagram, and related placements), including audience research, segmentation, and targeting. Day-to-day responsibilities include creating and optimizing ad creatives and copy, setting up tracking and conversion events, monitoring performance metrics, and adjusting bids and budgets to meet KPIs such as ROAS, CPL, and CPA. The individual will perform A/B tests on creatives, audiences, and landing pages, analyze results, and provide clear performance reports and insights to internal stakeholders and clients. Collaboration with the broader digital marketing, design, and content teams is expected to ensure alignment between campaigns, brand messaging, and overall marketing strategy.

Qualifications

Proficiency in Meta Ads Manager, including campaign setup, audience building, pixel implementation, and event tracking.
Strong skills in performance optimization: A/B testing, bid and budget management, scaling winning campaigns, and improving ROAS and conversion rates.
Ability to analyze and interpret data from analytics and reporting tools, turning insights into actionable campaign improvements.
Experience crafting compelling ad copy and collaborating on creatives that align with brand guidelines and drive engagement.
Understanding of broader digital marketing concepts such as funnels, remarketing, and multi-channel attribution.
Excellent communication skills for presenting results, explaining strategies, and coordinating with internal teams and clients.
Proven experience managing Meta ad campaigns for multiple clients or brands, preferably in an agency environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Strong organizational and time-management abilities, with capacity to handle multiple campaigns and deadlines in a fast-paced environment.
Knowledge of other paid media platforms (e.g., Google Ads, TikTok Ads, LinkedIn Ads) is an advantage.