AI GROWTH LEAD

The mission is simple: get landowners into Teddy and drive real adoption and usage. You’ll do it as an AI-native operator — orchestrating a fleet of AI agents, building real products with AI, and running the growth engine end to end. This is a build-and-own role with no ceilings, reporting directly to the head of marketing.

AI Agents & Product Building
• Own BirdDog’s fleet of AI agents end to end — design, deploy, orchestrate, monitor, and continuously improve agentic workflows across marketing, ops, and product.
• Actually build real products with AI — not just prompts and automations, but shippable, customer-facing features and tools.
• Treat agent management as a core function of the role: define what each agent owns, where humans stay in the loop, and how performance is measured and tuned over time.
• Stay on the absolute frontier of agentic tooling and wire the best of it into how BirdDog operates and what it ships.

Product Adoption & Growth
• Own the main goal of the role: get customers into the product and drive adoption and active usage of Teddy.
• Manage the top of the funnel and the full customer journey — from first touch through activation, retention, and expansion.
• Map and remove friction at every step that gets a landowner from interested to onboarded to engaged.
• Define and relentlessly improve the activation and usage metrics that signal a customer is getting real value.

Paid Acquisition
• Own and optimize Meta and Google Ads campaigns (Search, Display, YouTube, PMax) across multiple funnels.
• Manage budget allocation, audience strategy, creative testing, and weekly performance reporting.
• Maintain CPL and ROAS benchmarks; identify and act on underperformance fast.

Analytics, Data & Monetization
• Own the analytics layer end to end — the data warehouse (Snowflake), event instrumentation, dashboards, and the reporting that turns numbers into decisions.
• Audit and ensure data integrity across paid, organic, email, and product.
• Treat data as a product: identify, structure, and package BirdDog’s data assets into monetizable value — internally to power Teddy and its features, and externally as new revenue lines.
• Build the measurement system behind adoption and usage so the whole company can see what’s working and what isn’t.

Email Marketing
• Build and run lifecycle email — onboarding, activation, re-engagement, and newsletters — across landowner and hunter audiences.
• Tie email directly to adoption: move subscribers into the product and keep active users engaged.

PR & Partnerships
• Manage media outreach, award submissions, and podcast pitches.
• Develop and maintain B2B partnerships with media and industry organizations.
• Write press releases, pitch materials, and external brand content.

Required Skills
• FIO — the ability to figure it out. You hit a wall, you find a way through, and you don’t wait to be told how.
• AI power user and AI Agent Maestro — you live in these tools daily and can stand up, manage, and improve agents on your own.
• Reads X and stays out in front of every AI release — you know what shipped this week and what it means for us before anyone has to brief you.
• 1+ years managing paid media across Meta and Google Ads with measurable ROAS results.
• Hands-on CRM experience in HubSpot — automation, pipeline management, and reporting.
• Email marketing platform proficiency (Klaviyo or ActiveCampaign).
• Working knowledge of GA4, GTM, and conversion tracking setup.
• Strong analytical skills — comfortable owning a dashboard and drawing conclusions from data.
• Ability to write — ads, emails, web copy, and PR pitches without heavy editing.
• Experience as a solo or lead marketer at a startup or early-stage company.

What We Offer
• Competitive base salary + performance incentives.
• Equity.
• Health care.
• Unbeatable culture.
• Autonomy and no ceilings.