Commercial Co-founder / CEO-track Growth Lead

About Unite

Unite is a modular platform for fan communities to launch memberships, content, Discord perks, and paid community features without duct-taping tools together.

We are starting with communities that already have an audience: gaming groups, esports teams, sports clubs, creators, fan groups, and other niche communities that need a better way to organize, monetize, and engage their members.

The product is live at unitehub.com.

The technical side is covered. What we need now is someone to own the commercial side: finding the first serious communities, onboarding them, learning from them, and turning that into a repeatable growth motion.

The role

This is not a normal marketing job.

This is a founder-level role for someone who wants to help build the company from the ground up. Your job is to take Unite from “product is live” to the first active, paying, referenceable communities.

You will own the path to our first 50–100 communities.

That means founder-led sales, outreach, positioning, partnerships, onboarding, user feedback, retention, and revenue. You should be comfortable doing unscalable work at the beginning, then turning what works into a repeatable playbook.

If the relationship works and you prove strong ownership, judgment, and execution, this can evolve into the public CEO role. I am the technical founder and prefer to remain behind the scenes publicly for now.

What you will do

• Identify the first high-potential community niches for Unite.
• Reach out directly to community owners, admins, creators, clubs, and fan groups.
• Run discovery calls and understand what communities actually need.
• Convert early communities onto the platform.
• Help onboard communities and make sure they are successful.
• Gather feedback and translate it into clear product priorities.
• Test positioning, messaging, landing pages, posts, outreach scripts, and offers.
• Build partnerships with community operators, creators, clubs, and niche networks.
• Define the early GTM motion: who we target, why they convert, and how we reach more of them.
• Help shape the company’s public voice and commercial strategy.
• Build the commercial function from zero.

What we are looking for

You may be a good fit if you:

• Have strong commercial instincts.
• Can sell directly to real people, not just design funnels.
• Are comfortable with cold outreach, warm intros, DMs, calls, and follow-ups.
• Understand online communities, creators, gaming, sports clubs, esports, Discord, fan groups, or membership businesses.
• Can write clearly and position a product sharply.
• Are analytical enough to measure what works, but pragmatic enough not to over-process early-stage chaos.
• Can operate without a manager, structure, or playbook.
• Want founder-level responsibility, not a narrow employee role.
• Are comfortable being public-facing for the company over time.
• Can handle ambiguity, rejection, and iteration.

What we are not looking for

This is probably not right if you:

• Need a fixed salary immediately.
• Want a normal Head of Growth job with a budget and team already in place.
• Only do paid ads, SEO, or campaign management.
• Prefer strategy decks over direct execution.
• Are uncomfortable doing sales calls and manual outreach.
• Need the product, ICP, and messaging to already be fully proven.
• Are looking for a short-term consulting project.

Compensation

This is an equity-only co-founder role at the start.

There is currently no cash salary. The expectation is that both founders stay aligned until the company can support salaries from revenue or funding.

The intended structure is:

• Meaningful founder-level equity.
• Equity vesting with a cliff and standard founder protections.
• No salary initially.
• When the company can support salaries, founder salaries stay aligned up to an agreed threshold.
• Once the business reaches a stronger revenue or funding position, compensation can be revisited properly.

The exact equity package depends on experience, commitment level, and whether this becomes a full CEO role.

Current stage

Product is live.
Core technical development is covered.
Initial positioning is in place.
We are now focused on getting the first real communities, proving demand, and building a repeatable GTM motion.

Why this could be interesting

Communities are fragmented across Discord, Patreon, forums, spreadsheets, payment links, social feeds, and custom tools. Unite aims to give them a modular home: one public page, membership tiers, content, community features, and integrations that can be enabled as needed.

The opportunity is to build the commercial side of a real product from day one and potentially become the public business leader of the company.

How to apply

Send a short note covering:

Why this role interests you.
What types of communities you think Unite should target first.
How you would try to get the first 10 serious communities.
Any relevant experience with growth, sales, communities, creators, gaming, sports, SaaS, or marketplaces.

Please do not send a generic application. I care more about your thinking, ownership, and execution style than your CV.