Founding COO - Purpose-Driven Golf + Wellbeing Platform

ABOUT TEES

TEES exists to grow the game of golf and the people who play it.

We believe golf is far more than a sport. It creates connection, community, identity, routine, perspective and escape. Research increasingly shows that golf can positively impact stress, anxiety, loneliness and wellbeing — but the industry rarely talks about that in a modern, relatable or scalable way. We are building TEES to change that!!

Our ambition is to create a modern golf and wellbeing movement that combines community, storytelling, products, technology, experiences, data and personalisation.

Initially launching through apparel, accessories and content, our longer-term vision is to build a highly engaged digital community and platform that helps golfers improve both their game and themselves.

This is not simply a clothing brand. It is a purpose-led lifestyle and technology business being built around one of the world’s largest participation sports.

We are now looking for a Founding General Manager to help us scale from vision into execution.

THE ROLE

This is a unique opportunity to join TEES at an early stage and help shape the future direction of the business alongside the founders.

We are looking for someone entrepreneurial, commercially minded, operationally strong and deeply motivated by building meaningful brands and communities.

This is not a corporate “manager” role. We need someone comfortable operating in ambiguity, moving quickly, solving problems and helping create momentum across multiple workstreams simultaneously.

You will become a central part of the leadership team and help translate ideas into reality.

KEY RESPONSIBILITIES:

• Support execution of the TEES growth strategy
• Drive accountability and delivery across priorities
• Coordinate external suppliers and partners
• Help grow the TEES community and member experience
• Assist with partnerships, commercial growth and campaigns
• Support product launches and customer experience
• Help create structure, cadence and momentum across the business
• Contribute ideas, creativity and strategic thinking

WHO WE’RE LOOKING FOR:

We are less concerned about traditional qualifications and more interested in mindset, energy and capability.

Ideal candidates may have experience in startups, challenger brands, sport, community businesses, consumer products, marketing, operations or digital platforms.

Most importantly, you must:
• Believe in the mission
• Be proactive and self-starting
• Be commercially sharp
• Be organised and execution-focused
• Be comfortable with uncertainty
• Bring positive energy and humility

RECOGNITION & REWARD

As an early-stage business, we are looking for someone excited by long-term upside and the opportunity to help build something meaningful from the beginning.

At this stage, no salary is payable. However, the future earning potential is considerable.

The reward structure is therefore expected to include a combination of:
• Equity participation
• Performance-based incentives
• Potential future salary progression linked to business growth
• Potential revenue/profit share opportunities
• Significant long-term value creation upside

The exact structure will depend on experience, availability and level of involvement.

We are open to full-time, part-time, fractional or advisory-to-operational transition models.

WHY JOIN TEES?

Because this is an opportunity to build something with genuine purpose, cultural relevance, commercial potential, emotional connection and community impact.

We believe the future of golf is more human, more connected and more holistic.

And we’re looking for someone who wants to help build it.

Stand Strong. Together.