Product Marketing Associate

Summary: Owns the company's product marketing surface end-to-end: how the product is described, packaged, and promoted to prospects and existing customers. Operates as the connective tissue between Product, Sales, and Demand Gen — translating engineering output into customer-facing collateral, paid creative, and lifecycle communications.
Core Responsibilities:

Product communications: Author and distribute recurring customer product updates (newsletters, release notes, in-app announcements) summarizing newly shipped features in customer-relevant language.
Sales enablement: Build and maintain sales collateral — pricing quotes, proposals, product sheets, pitch decks, competitive one-pagers, and objection-handling docs.
Creative production: Design display ads, social graphics, brand assets, and customer-win announcement creative for industry publications and channels.
Demand gen support: Write outbound email and SMS copy, partner with RevOps to brief sequences, and ensure messaging consistency across paid, owned, and outbound channels.
Marketing operations: Own website lead-capture, tracking instrumentation (UTMs, form code), and the handoff of marketing-sourced leads into the CRM.
Voice of the product: Synthesize customer and field feedback into product/UX recommendations for the product team.

Skills / tools: HubSpot, Webflow, Clay, design tools (Figma/Adobe), copywriting, basic web/tracking tech (UTMs, HubSpot tracking pixel), email and SMS platforms.