Director of Marketing

Director of Marketing
Electric Hospitality | Atlanta, GA

About Electric Hospitality
Electric Hospitality is an award-winning Atlanta-based hospitality group behind brands including Ladybird, Muchacho, Tiger Sun, Ranger Station and Electric Events. We create high-energy, design-forward spaces that bring people together through food, drink, and culture.

We currently own and operate 7 properties and are entering a major growth phase with several new restaurant openings in development with additional real estate opportunities on the horizon. To support this growth we are looking for a Director of Marketing to lead our marketing efforts growing best-in-class hospitality brands.

The Role
We're looking for a Director of Marketing to join our leadership team, own our marketing strategy and execution across every brand and concept under the Electric Hospitality umbrella, and take Electric Hospitality to the next level as we grow our current brands and launch multiple new concepts over the next 18 months.

This is a foundational role. You'll be responsible for:

Owning strategy, execution and growth of all marketing across all brands
Building, leading and developing a best-in-class marketing team
Driving revenue growth by developing creative programming and marketing initiatives, increasing loyalty, growing engagement and reach, and generally strengthening brand equity

As Director of Marketing you will work directly with me, Operations, Finance and Development leadership, and you'll ultimately own marketing end-to-end across the whole organization.

You’ll also be responsible for leading our internal marketing team along with external support. From there, you'll be chartered with building and scaling a nimble best-in-class marketing team that will drive sustained growth.

Key Responsibilities

1. Marketing Strategy & Leadership
   Own and evolve the overall marketing strategy across all Electric brands
   Translate business goals into clear marketing plans that are tied to revenue, traffic, and brand growth
   Develop and own quarterly/annual strategic and tactical marketing blueprints across concepts
   Own marketing KPI’s and dashboard
   Partner with leadership on and growth initiatives and new concept launches

2. Team Leadership & Marketing Org Buildout
   Directly lead, manage and develop current:
   Creative Director
   Social Media Manager
   Third-party talent
   Continue building a lean, high-impact in-house marketing team and supplement with external support as needed
   Own and manage requisite tools and systems to support marketing workflows

3. Brand & Creative Oversight
   Uphold brand standards across all brands and mediums
   Lead and manage campaigns across all channels (social, digital, in-store, experiential)
   Drive a culture of continuous improvement with the unique brand identity and positioning for each concept

4. Programming, Promotions & Revenue Driving Initiatives
   Own our programming and promotional strategy across all brands and properties
   Partner with Operations to design and execute:
   Programmed events
   Seasonal promotions
   Partnerships and collaborations
   Loyalty initiatives
   Own all marketing efforts to ensure success of programming, promotions, partnerships and loyalty initiatives

5. Digital & Performance Marketing
   Oversee all digital marketing channels, including:
   Social media
   Email/text
   Website and SEO
   Paid media
   Own tools/systems to track and improve performance (sales, traffic, conversions, ROI, repeat visits, etc.)
   Develop and manage customer databases, loyalty, engagement and retention strategies

6. New Store Openings & Growth
   Lead marketing strategy and execution for new openings
   Build and run scalable new store opening marketing playbooks for pre-opening and post-opening
   Drive awareness, demand and loyalty for new locations

7. Systems, Process & Analytics
   Implement tools and systems to streamline marketing team workflow, data tracking and analytics, and ultimately bolster the success of our marketing efforts
   Establish KPIs and reporting frameworks across all marketing channels
   Create clear, consistent feedback loops between Marketing and Operations
   Drive a culture of data-driven decision making

What Success Looks Like
Building, launching and growing timeless brands with a continually growing community of highly engaged fans
Developing growth flywheel with sustained increases in traffic, revenue, engagement, and repeat visits
Building a scalable marketing engine that not only keeps pace with our growth but helps drive it
Developing a best-in-class marketing team capable of building the best damn hospitality group in the universe

Qualifications
7–12+ years of marketing experience, preferably in hospitality, restaurants, lifestyle brands, or multi-unit retail
Proven experience leading marketing for a multi-location or multi-brand business
Strong background in both brand marketing and revenue-driving initiatives
Experience building and managing teams
Comfortable operating at both the 30,000-foot level and getting into the weeds
Experience working cross-functionally with operations teams
Strong understanding of digital marketing and performance metrics

Ideal Candidate Profile
Owner/operator mindset — you get how marketing translates to revenue at the unit level and are driven to see things through the finish line
Builder — you're genuinely excited about creating systems, teams, and processes from scratch, not just inheriting them
Tastemaker — strong instinct for brand, design, what's culturally relevant right now and what is timeless
Balanced — can think creatively AND drive measurable outcomes. We need both.
Resourceful — knows how to get things done with what's in front of them, whether that's internal team or external partners
Bias to action - strong drive, with high sense of urgency to always move forward

Compensation & Structure
Competitive salary + performance-based bonus
A real opportunity to build and lead a growing marketing organization from the ground up
High-visibility role — you'll work directly with the CEO and leadership team, not through layers

Why This Role Matters

We're a multi-concept group with strong brands, significant growth and momentum, and a lot of runway ahead. We have a small, nimble leadership team with marketing being one of the last core functions for us to build out in-house. We are large enough to have strong, durable brand recognition in the marketplace, yet small enough for the right person in this role to shape our future brand growth for all Electric Hospitality brands. To put it bluntly, our vision is to be the launchpad for the most beloved hospitality brands in the U.S. and are seeing 3X growth over the next 5 years. If you are the kind of person who wants to write the script for the movie rather than read the lines, this could be a career-defining opportunity for you. You'll shape how our brands grow, expand our community, and scale over the next decade. And you'll do it while locking arms with some of the most talented people in the hospitality industry who will be building it alongside you. If you are ready to build something special with us, we’d love to hear from you!