Audience Development Manager

VinePair is looking for a motivated Audience Development Manager to join our team. We’re interested in someone who is excited about working in digital media, resourceful, and passionate about our brand. If this is you—plus you love the world of drinks—and you have experience in marketing and/or audience development and engagement, we should talk. Salary commensurate with experience, plus health and vision.

This position will oversee VinePair’s presence across channels, including social media platforms (with emphasis on YouTube and Instagram) and email newsletter, with the ultimate goals of growing our audience and increasing our engagement for each. This person should be ready to experiment in the name of growth, aware of the latest updates and best practices for each platform and its impact on performance, and tapped into emerging marketing trends.

We are looking for a data-driven candidate who’s a hard worker with a great attitude and a knack for generating endless ideas. The ideal person is passionate about VinePair’s mission, “Drinking is Culture,” and will contribute their creativity to continue to grow this dynamic publication. We believe that VinePair produces the best content in the drinks media space and we’re looking for a person to maximize the audience it reaches.

Job Requirements Include

• Devise comprehensive marketing strategy for VinePair’s content, including articles, podcasts, videos, and more
• Develop comprehensive promotion plans for VinePair’s feature and tentpole packages
• Produce and/or schedule content for VinePair’s social media channels
• Review clips and videos for channel optimization (YouTube, Instagram)
• Oversee email newsletter production and strategy and experiment/innovate where appropriate
• Contribute platform-specific ideas that align with editorial themes and programming
• Manage and collaborate with VinePair’s social media content creator
• Contribute to branded content/partnerships as needed

Qualifications

• 3+ years of professional marketing and/or audience development experience at a media company
• Professional experience with YouTube, Instagram, Facebook, TikTok, Pinterest, Google Discover, Apple News and their respective analytics tools
• Proven experience growing a YouTube audience
• Ability to stay organized and meet deadlines
• Excellent writing and communication skills
• Experience managing people a plus

Additional requirements

• Must be able to work 4 days a week in our NYC offices
• Must love dogs (our offices are dog friendly!)

Benefits

• Health insurance with 80% monthly premium covered; vision insurance; free OneMedical and Teladoc memberships; free 1-year Talkspace membership
• Regular wine and spirits classes, staff tastings, monthly events, and other team outings
• Exciting startup environment
• Learning and development stipend

Salary: $70,000

Interested? Please send your resume, a cover letter, and salary requirements to [email protected]. Please note that these applications will be prioritized over LinkedIn auto-applications.