About the job
TESTMU AI (formerly LambdaTest)
Product Marketing Manager
Product Marketing · Growth Team
📍 Noida / Bangalore (Hybrid) 🕐 Full-Time 🧭 4–8 Years
THE MISSION
We aren’t automating scripts — we’re deprecating the era of manual-heavy testing entirely. TestMu AI is building the world’s first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.
The name “TestMu” comes from our community conference. Our users and team aren’t an audience — they’re the heartbeat of what we build. We believe AI augments human potential. It doesn’t replace it.
You’ll own the end-to-end product narrative and user journey — driving activation, engagement, and revenue by aligning product, content, and growth into one cohesive engine.
THE PILLARS OF IMPACT
🚀 1. Product Narrative & Activation Ownership (50%)
– Own product positioning, messaging, and storytelling across all touchpoints
– Drive user activation and onboarding improvements with measurable impact
– Translate product capabilities into clear value that drives adoption and usage
– Identify gaps in the user journey and proactively fix drop-offs
⚙️ 2. GTM Execution & Growth Engine (30%)
– Lead end-to-end GTM strategy for launches, features, and campaigns
– Execute high-impact campaigns across content, PLG, and performance channels
– Partner with growth and ABM teams to drive pipeline and conversions
– Continuously experiment and optimize campaigns based on performance data
🧠 3. Cross-Functional Alignment & Content Leadership (20%)
– Act as the bridge between Product, Growth, Sales, and Customer teams
– Own content strategy across website, product, and marketing channels
– Create and drive high-quality content including videos, demos, and thought leadership
– Bring structure and clarity to fragmented initiatives across teams
WHAT AI GIVES YOU
Tool: How you’ll use it in this role
ChatGPT Enterprise Create messaging frameworks, content drafts, campaign ideas
TestMu AI Platform Understand product deeply and shape positioning and GTM
Google Analytics / Mixpanel Track user behavior, activation, and conversion metrics
HubSpot / CRM Tools Track campaign performance and pipeline contribution
THE BAR
Signal: What you must prove
Product Depth Can clearly translate product features into sharp, differentiated positioning
Growth Thinking Has driven activation, engagement, or revenue with measurable outcomes
Execution Mastery Has independently led GTM campaigns end-to-end with real impact
Extreme Ownership Takes full accountability for outcomes, not just tasks
THE INTERVIEW LOOP · SCREENING FOR THE TOP 1%
Round: What happens
Round I · Product Leads Deep dive into past PMM work, campaigns, and impact on activation/revenue
Round II · Head of Marketing & Co-Founder Discussion on strategy, ownership mindset, and cross-functional alignment
Final · Leadership Alignment on vision, role scope, and long-term potential within the company
YOUR PATH
Your growth at TestMu AI is mapped to what you ship — not how long you’ve been here. We built a bot that maps it out for you: your strengths, your gaps, where you land on day one, and exactly where you go from here.
Click it. Be amazed. → careers.testmuai.com/growth-path/product-marketing-manager
Skills
Problem Solving
B2B SaaS Sales
Ownership
Responsibility & Reliability
About the company
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