Brand Development Manager (Founder's Office)

Job Title: Brand Development & Social Media Lead – Customized Jewelry Startup

About Us:
We are building a premium customized jewelry brand *Nikhat Atelier *focused on creating meaningful, personalized pieces with strong design and storytelling. Our vision is to establish a distinctive, luxury-driven brand in the D2C space.

Role Overview:
We are looking for a highly creative and self-driven individual who can take ownership of our brand development and digital presence. This is a core role where you will work directly with the founders to shape how the brand is perceived, experienced, and grown.

Key Responsibilities:

• Develop and execute the overall brand strategy (positioning, tone, storytelling, and visual direction)
• Plan and manage end-to-end social media presence (Instagram, Facebook, etc.)
• Create and execute content strategies including reels, posts, and campaigns
• Be hands-on with content creation (shoot planning, basic editing, coordinating creatives)
• Manage and optimize paid campaigns (Meta Ads, boosting, targeting, budgeting)
• Conduct market and competitor research to refine brand positioning and content strategy
• Identify trends and create innovative, out-of-the-box campaigns
• Drive engagement, growth, and conversions through data-driven decisions
• Collaborate closely with founders on brand direction and business strategy

Requirements:

• 2-3 years of experience in brand building, social media marketing, or digital marketing
• Strong understanding of Instagram growth, reels, and platform algorithms
• Hands-on experience with Meta Ads Manager and campaign optimization
• Proven ability to create engaging and aesthetic content
• Experience working with luxury, fashion, or jewelry brands (preferred)
• Strong marketing research and analytical skills
• Highly self-driven with the ability to take ownership without constant supervision
• Creative thinker with the ability to execute ideas quickly

Good to Have:

Experience with influencer marketing and collaborations
Basic photography/videography and editing skills
Understanding of D2C brand building

Working Style:

You will work directly with the founders and have a high degree of ownership
Fast-paced, experimental environment with room to test and learn
We value initiative, creativity, and execution over rigid processes