Performance Marketing Manager (B2B Lead Generation)

About the Role
We are looking for a data-driven Performance Marketing Manager to own and scale lead generation across Google Search, LinkedIn, and other platforms. This role is focused on driving high-quality inbound leads for Enterprise Networking, Cybersecurity, and AV solutions.

What You’ll Do

• Plan, execute, and optimize campaigns on Google Ads (Search) and LinkedIn Ads
  
• Drive qualified B2B leads (MQLs/SQLs) for enterprise solutions
  
• Manage budgets, bidding strategies, and campaign structures
  
• Perform keyword research, audience targeting, and competitor analysis
  
• Create and test ad copies, landing pages, and CTAs to improve conversion rates
  
• Set up and manage tracking (Google Analytics, conversion tracking, pixels)
  
• Continuously optimize CAC, CPL, and ROI
  
• Work closely with sales team to improve lead quality and conversion
  
• Build dashboards and report on performance metrics
  

What We’re Looking For

• 3–6 years of performance marketing experience (B2B preferred)
  
• Strong hands-on experience with Google Ads and LinkedIn Ads
  
• Proven track record of generating high-quality leads
  
• Solid understanding of funnels, attribution, and conversion tracking
  
• Analytical mindset with strong Excel/Google Sheets skills
  
• Ability to work independently and take ownership of outcomes
  

Good to Have

• Experience marketing IT services, SaaS, or enterprise solutions
  
• Familiarity with SEO and landing page optimization
  
• Experience with CRM tools (HubSpot, Zoho, etc.)
  
• Understanding of enterprise buyer personas
  

Location
Delhi NCR

Why Join Us

• Direct ownership of revenue-driving marketing
  
• High impact role with measurable outcomes
  
• Work closely with founders and sales leadership