Head of Content

About us

48 Assets turns one hour of founder-filmed content into 48 pieces of creative, high-performing content in 30 days. CURAT—D is our premium personal branding and LinkedIn content agency for founders, CEOs, and executives.

This role spans both brands. You’ll work directly with CURAT—D’s client roster while leveraging the 48 Assets content engine. You will be working in a small team with highly valuable clients and real creative ownership.

The role

We’re looking for someone who can be the number two at the company. A creative operator who can own client content end-to-end and drive real audience growth.

What we’re actually looking for

Let’s be specific. This isn’t a generic “content strategist” role. Here’s what matters:

• You're an incredible copywriter. You can hear someone talk for 10 minutes and turn it into a post that sounds exactly like them, but sharper. You write things people screenshot and send to their friends.
• You’re visually creative. You have ideas for carousels, infographics, and visual content that actually stand out.
• You live on social media. Not in a mindless way. You study what works, why it works, who’s doing it well. You’re inspired by stories and storytelling. You follow creators and founders because you genuinely care about the craft.
• You use AI daily, specifically Claude and Claude Code. Not as a crutch to generate average content, but as a lever to research faster, analyze trends, build workflows, and move at a speed that would be impossible manually.
• You can take a founder from a few thousand followers to tens of thousands, not through hacks, but through consistently great content and sharp creative instincts.
• You can interview a founder in a studio for an hour or read a transcript and immediately know which moments will hit.
• You can give editors and designers briefs that are so clear, the output matches the client’s voice on the first round.

What you’ll own

• Weekly content direction for each client: angles, hooks, formats
• Pulling the best moments from transcripts and long-form videos
• Briefing editors, copywriters, and designers with sharp, specific instructions
• Client onboarding: questionnaires, kickoff notes, Notion hubs, first content plans
• Content quality control across every client account
• Using AI and data to spot trends, benchmark performance, and study what’s working in other markets
• Keeping content hubs organized and content calls productive

What you get

• Full flexibility, work from anywhere in the world
• Direct exposure to high-profile founders and CEOs
• Creative ownership from day one
• Profit-sharing as the company scales
• A front-row seat to build a content operation from the ground up
• A founder who will invest in your growth and treat you as a partner

Structure & Compensation

This starts as a 1-month paid trial at full commitment. We’ll define clear deliverables and expectations together upfront. If the fit is right, this becomes your full-time role with a base rate plus performance-based bonuses tied to client results.

We’re a lean operation. We don’t offer big-agency salaries. What we offer is real ownership, real upside, and the kind of creative autonomy most people never get.

This isn’t for you if…

If you’re looking to clock in, clock out, and keep things calm, this won’t be the right fit. The work is flexible, but the standards are high.