VP of Finance

About Sent

Sent is a unified messaging API that intelligently routes messages across SMS, WhatsApp, iMessage, and more. Our Intelligent Routing Model detects channel availability and preference to maximize reach while cutting messaging costs by up to 90% vs. traditional solutions.

Backed by Companyon Ventures, Bessemer Venture Partners, and UIF, we recently raised a $12m Series A and are scaling the platform for the next generation of business messaging.

The Opportunity

We’re looking for a VP of Finance to build and lead Sent’s finance function through our next stage of growth.

Reporting directly to the CEO, you will own financial planning, strategic finance, accounting oversight, and capital planning. You will give the leadership team a clear view of the business, help determine where we invest, and build the financial systems required to scale.

This is a hands-on role. You should be comfortable moving between company-level strategy and detailed execution, from advising on pricing and hiring to building models and improving reporting.

What You’ll Own

Financial Planning and Analysis

• Own the annual budget, rolling forecasts, long-range financial model, and scenario planning
• Prepare and analyze P&L, balance sheet, and cash flow statements
• Build reporting that connects revenue and cash flow to customer usage, message volume, channel mix, carrier costs, and gross margin
• Establish a consistent cadence for financial reporting, departmental reviews, and headcount planning
• Track key metrics across our PLG and enterprise businesses, including growth, retention, expansion, acquisition efficiency, and contribution margin

Strategic Finance

• Partner with the CEO and leadership team on pricing, hiring, product investment, partnerships, and market expansion
• Develop customer, product, channel, and carrier-level profitability models
• Evaluate enterprise pricing, volume commitments, contract economics, and other major investments
• Partner with Sales and Growth on pipeline forecasting, acquisition economics, compensation, and resource allocation
• Identify financial and operational risks early and recommend clear actions

Accounting and Financial Operations

• Own the monthly and quarterly close process, working with internal and external accounting resources
• Ensure accurate financial reporting, revenue recognition, billing, collections, and carrier cost accruals
• Manage relationships with accountants, auditors, tax advisors, banking partners, and insurance providers
• Implement scalable financial systems, internal controls, and approval processes
• Maintain strong financial discipline without introducing unnecessary bureaucracy

Board, Capital, and Investor Support

• Own the financial and operating analysis included in Board materials
• Maintain Sent’s long-term capital plan, cash forecast, and runway scenarios
• Lead financial preparation for future financings, including models, diligence, data rooms, and investor materials
• Support the CEO in investor relations and financing strategy

What We’re Looking For

• 10+ years of experience across strategic finance, FP&A, accounting, investment banking, private equity, or related disciplines
• Experience building or materially scaling the finance function at a high-growth technology company
• Strong command of financial modeling, forecasting, accounting, cash management, and Board reporting
• Experience with usage-based, transaction-based, infrastructure, API, fintech, payments, telecom, or similarly complex business models
• Experience supporting fundraising, investor diligence, and investor relations
• Strong understanding of SaaS and consumption-based metrics, including ARR, NRR, gross margin, contribution margin, CAC, and payback
• Excellent judgment, communication, and analytical skills
• A willingness to remain hands-on while building the team and function

How We Work

• Clarity: Turn complex information into clear decisions
• Ownership: Take responsibility for building the function, not just advising others
• Commercial instinct: Understand how product, pricing, contracts, and customer behavior translate into financial outcomes
• High standards: Build reporting and processes the company can trust
• Directness: Surface problems early and challenge assumptions constructively

Compensation and Benefits

• Base salary: $200,000 to $240,000
• Equity: Meaningful ownership
• Healthcare: Medical, dental, and vision fully covered
• 401(k): 100% match up to 4%
• Time off: Unlimited PTO
• Growth budget: Courses, conferences, and learning resources
• NYC office: Daily meals and unlimited snacks
• Equipment: MacBook Pro and Apple Studio Display
• Fitness: Wellhub Gold or Equinox membership

This role is based in New York City and works closely with our leadership team from our NYC office.

Sent, Inc. is an Equal Opportunity Employer. We are committed to building a diverse and inclusive team and encourage candidates of all backgrounds to apply.