Co-Founder & Chief Marketing and Sales Officer (CMSO)

Compensation: Competitive salary + ESOPs + Founder Tag

About www.autografh.com
Autografh is an innovative platform offering AI-generated graphology reports, numerology services, and an e-commerce marketplace for graphology-related products. Our mission is to provide accessible and comprehensive handwriting analysis and numerology services to individuals, educational institutions, and therapists. We are now seeking a highly experienced and dynamic marketing and sales leader to join our founding team.

Role Overview
We are looking for a seasoned marketing and sales professional with extensive experience in similar or competitor companies in India. The ideal candidate will have a proven track record of maximising sales, understanding customer acquisition costs, and driving customer lifetime value (LTV). This role offers a unique opportunity to shape the future of our company and play a key role in our growth and success.

Key Responsibilities

Strategic Planning and Execution: Develop and implement comprehensive marketing and sales strategies to achieve business objectives and drive revenue growth across all verticals (graphology, numerology, and e-commerce).

Market Research and Analysis: Conduct market research to identify target audiences, market trends, and competitive landscape. Use insights to inform marketing strategies and campaigns.

Brand Development: Enhance brand awareness and positioning through innovative marketing campaigns, PR, and partnerships. Build a strong and recognisable brand in the market.

Customer Acquisition and Retention: Develop and execute customer acquisition strategies, optimising the cost of acquisition (CAC) and maximising customer lifetime value (LTV). Implement effective retention and loyalty programs.

Digital Marketing: Oversee digital marketing efforts including SEO, SEM, social media, email marketing, and content marketing. Drive online traffic and engagement through data-driven strategies.

Sales Leadership: Lead the sales team to achieve sales targets and expand market reach. Develop sales processes, training programs, and performance metrics.

Partnerships and Alliances: Identify and establish strategic partnerships and alliances to enhance business growth and market presence.

Performance Tracking and Reporting: Monitor and analyse key performance metrics, providing regular reports and actionable insights to the executive team.

Dynamic Skillset: Co-ordination amongst various cross-functional teams like finance, technology, product and thought-provoking ideas during brainstorming sessions.

Requirements

Experience: 4+ years of experience in marketing and sales, preferably in the tech, AI, or wellness industries. Proven experience in a similar or competitor company in India.

Leadership: Demonstrated leadership skills with the ability to inspire and manage a high performing team.

Strategic Thinking: Strong strategic planning and analytical skills, with a track record of developing and executing successful marketing and sales strategies.

Digital Marketing Expertise: In-depth knowledge of digital marketing channels, tools, and best practices.

Sales Acumen: Strong understanding of sales processes, customer acquisition, and retention strategies.

Analytical Skills: Proficiency in data analysis and performance metrics. Ability to translate data into actionable insights.

Communication: Excellent communication and interpersonal skills. Ability to build relationships with internal and external stakeholders.

Entrepreneurial Mindset: A proactive and entrepreneurial approach with a passion for driving business growth.

What We Offer

Founder Tag: Be recognised as a co-founder with significant influence on the company’s direction and strategy.

Competitive Salary: Attractive compensation package with performance-based incentives.

Equity: Generous ESOPs, providing a share in the company’s success.

Growth Opportunities: Opportunity to shape the future of a growing company and lead a dynamic team.