Social Media Manager

UniSouk is a platform built to help small and medium businesses in India grow online. It provides essential tools like payment gateways, logistics support, and integration with e-commerce platforms. With features like ONDC integration and a simple dashboard, we make it easier for businesses to manage everything in one place. We're also working on new tools like a no-code store builder to help businesses expand quickly and efficiently.

We are looking for a creative and analytical Social Media Manager to lead our social media efforts, engage our audience, and grow our online presence. The ideal candidate will have a passion for storytelling, a deep understanding of social media trends, and a data-driven approach to strategy and execution.

Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Create, schedule, and publish engaging and original content (text, images, videos) across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Monitor social media channels daily, responding to comments, messages, and inquiries promptly.
• Use analytics tools to track and report on key performance metrics (KPIs) and optimise content based on insights.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Collaborate with internal teams, including marketing, sales, and design, to ensure cohesive branding.
• Plan and execute paid social media campaigns to achieve reach and engagement goals.
• Build and nurture relationships with influencers and online communities relevant to the brand.

Requirements:

• Proven minimum 2 years of work experience as a Social Media Manager or similar role.
• Excellent written and verbal communication skills in [language(s)].
• Strong understanding of social media platforms, tools, and analytics (e.g., Facebook Insights, Instagram Analytics, Google Analytics, etc.).
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and design tools like Canva or Adobe Suite.
• Creative mindset with an eye for design and detail.
• Experience with paid social media advertising (Facebook Ads, LinkedIn Ads, etc.).
• Ability to multitask, prioritise, and manage time effectively.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred).

Plus Points:
Have very good skills in making reels, creating graphic designs, Content creation and Video editing.