Content Writer

Autografh specialises in providing scientifically-grounded handwriting analysis services through graphology, offering insightful solutions for educational institutions. Operating primarily on a B2B model, we cater to schools, colleges, and other educational organisations. Additionally, we deliver Chaldean numerology solutions for B2C engagement, utilising technology and AI to provide exceptional, data-driven value and insights.

We are looking for a creative and detail-oriented Content Writer to join our team and help communicate the value of our products through engaging, informative, and well-crafted content.

If you're passionate about storytelling, have a strong command of written communication, and are eager to make an impact in a growing company, we'd love to have you on board.

Role Overview: As a Content Writer, you will be responsible for creating compelling written content that showcases our products, educates our audience, and strengthens our brand. You will collaborate with cross-functional teams to produce content across various channels including websites, blogs, product descriptions, social media, email newsletters, and more. The ideal candidate will have experience writing for product-based businesses, a solid understanding of content marketing, and a knack for crafting content that resonates with customers.

Key Responsibilities:

• Content Creation: Write clear, concise, and engaging content for various digital platforms, including product pages, blog posts, website copy, case studies, email newsletters, and social media posts.
• Product Descriptions: Develop compelling and informative product descriptions that accurately represent our offerings and drive customer interest.
• Content Optimization: Optimise content for SEO, ensuring it ranks well in search engines and drives organic traffic to our website.
• Research & Insights: Conduct research to understand industry trends, customer pain points, and competitive products, using this information to inform content creation.
• Collaboration: Work closely with the marketing, product, and design teams to ensure all content aligns with the brand voice and product messaging.
• Proofreading & Editing: Review and edit content for grammar, clarity, and consistency, ensuring a high standard of quality.
• Content Strategy Support: Assist in the development of a content calendar and help brainstorm content ideas that support product launches, promotions, and brand initiatives.

Requirements:

• Bachelor’s degree in related field is required
• Minimum of 2 years of experience in content writing and management.
• Proven experience in content writing, with a portfolio of published content (preferably in the tech/product space).
• Strong understanding of how to write for the web, including SEO, readability, and engagement.
• Excellent writing, editing, and proofreading skills.
• Ability to simplify complex product features and concepts into easy-to-understand and compelling content.
• Familiarity with content management systems
• Ability to work independently, manage time efficiently, and meet deadlines.
• Strong attention to detail and a passion for creating high-quality, error-free content.

Preferred Qualifications:

• Previous experience in writing for a product-based or tech company.
• Knowledge of industry trends and the ability to stay up-to-date with the latest content strategies.
• Experience with tools like Google Analytics, Grammarly, SEMrush, or other content optimization platforms.