Marketing Analytics Analyst

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.

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Posting Open Date: 11-19-24

Anticipated Posting Close Date*: 12-19-24

Marketing Analytics Analyst

The Marketing Analytics Analyst will be a key contributor to the marketing analytics team, which owns all marketing data architecture, visualization, and analysis related to the efforts of the marketing organization. This includes projects and initiatives centered around customer data, segmentation building, lifecycle metrics, and campaign optimization. This role will be able to serve the basic reporting needs of our marketers, while finding opportunities to dive deeper into complex data challenges.

The perfect candidate for this role takes a consultative approach to solving business problems with non-technical partners. They’re capable of distilling complex ideas and data into logical insights and recommendations. Finally, they’re effective in prioritizing work and take a scrappy approach to getting the job done.

What You'll Do:

• Tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytics requests, and development/automation of regular reports.
• Write, optimize, and execute SQL queries to extract and manipulate marketing data from databases for analysis and reporting purposes.
• Work with cross-functional teams to understand data requirements and develop customized queries to support various marketing and business initiatives.
• Assist in maintaining and optimizing the data infrastructure, including databases, data warehouses, and ETL processes.
• Develop processes & frameworks for repeatability in common analysis asks.
• Regularly audit data outputs for anomalies and reporting errors.
• Partner with business analytics, sales operations, and marketing technology teams to uphold data quality standards, and evaluate new marketing data sources & tooling.

What We're Looking For:

• Technical experience in B2B marketing analytics & web analytics best practices, with strong hands-on experience with common B2B tools like Salesforce and Marketo
• Experience in common data warehousing & business intelligence tools like Google BigQuery and Looker (with proficiency in SQL)
• Experience in analyzing and reporting on basic lead lifecycle/funnel metrics
• Experience with building segments and target audiences based on previous analysis
• Ability to build trusted relationships across marketing teams, managing expectations, and producing reports/analysis in a timely manner
• Communication style capable of distilling complex data into actionable insights for marketers
• Bachelor's degree

We’ll be super impressed if you have experience in any of these:

• Experience with dbt and version control systems like git
• Knowledgeable in statistical programming languages such as Python or R
• Experience with GA4 and Google Tag Manager implementation

Work Hours:

• This position will require you to be available during core business hours.

Work Location(s) & Travel Requirements:

• This position is based out of Fastly’s San Francisco office and will go into the office 3 days/week (typically Tuesday, Wednesday, and Thursday).

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

Salary:

The estimated salary range for this position is $97,910 to $122,380.

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

Benefits:

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?

We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2024, we offer 10 paid local holidays, 11 paid company wellness days.

Why Fastly?

• We have a huge impact. Fastly is a small company with a big reach. Not only doour customers have a tremendous user base, but we also support a growing number ofopen source projects and initiatives. Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.
• We love distributed teams. Fastly’s home-base is in San Francisco, but we have multiple offices and employees sprinkled around the globe. As a new hire, you will be able to attend our IN-PERSON new hire orientation in our San Francisco office! It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly, participate in hands-on learning opportunities, and immerse yourself in our culture firsthand.
• We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.
• We are passionate. Fastly is chock full of passionate people and we’re not ‘one size fits all’. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.

We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at [email protected] *or 501-287-4901. *

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