User Acquisition Lead - Apps

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.

Role

Voodoo is looking for a Lead Creative Manager to lead a squad of creative operators. You will own creative production for our Consumer Apps portfolio (BeReal,Wizz & WeMoms) and play a central role in helping Voodoo turn great mobile products into global hits.

• Manage a team of several user acquisition managers: helping them grow, recruiting top players and letting go underperformers
• Develop a flexible, data-backed user acquisition strategy that prioritizes rapid experimentation and leverages unconventional channels and methods for maximum impact.
• Identify and execute new opportunities across both traditional and alternative growth channels to scale user acquisition.
• Monitor acquisition metrics and adapt strategies rapidly in response to real-time data. Leverage learnings to pivot and optimize as needed to maximize budget impact.
• Stay attuned to the latest growth hacking tactics, industry trends, and competitor moves. Constantly seek and test new, disruptive acquisition tactics.
• Communicate the results of acquisition tests, successes, and learnings to stakeholders, demonstrating both measurable impact and adaptability.
• Working closely with studios, product teams, data teams, creative teams and our marketing partners to adapt our growth strategy to changing needs
• Sharing your UA expertise and best practices with other teams to keep our organization at the forefront of growth and innovation

Profile

• You are an expert in paid acquisition for mobile applications: you are intimately familiar with UA platforms
• Background in growth hacking, experimentation, or viral growth strategies and have previous experience with international and localized acquisition campaigns.
• You have a track record of managing several people in a team
• You are structured and data-driven, and can leverage creativity to solve problems. You are well-versed with experimentation methodologies and processes, have advanced knowledge of excel and experience of statistical analysis tools
• You have entrepreneurial mindset and can adapt to a high-paced environment
• You can demonstrate excellent teamwork, communication and collaboration skills
• You are fluent in English (fluency in French is a plus)

Benefits

• Competitive salary
• Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
• Swile Lunch voucher
• Gymlib (100% borne by Voodoo)
• Wellness activities in our Paris office
• Flexible vacation policy
• Remote days
• Child daycare facilities (Les Petits Chaperons rouges)