Manager, Brand Social Media

Who we are: Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

Position Overview:

Rover is seeking a creative and experienced Manager of Brand Social Media to join our dynamic Marketing team. This role will be responsible for developing and executing comprehensive social media and content marketing strategies to enhance Rover's brand presence in the U.S. and internationally, engage our community, and drive company-wide business objectives.

This role will report to the Head of Content Marketing.

Responsibilities:

• Develop and execute social media strategies that align with Rover's brand values (personalized, safe and easy) and business goals (new customer acquisition, trust and scalability).
• Oversee all aspects of Rover's social media channels, including content creation, publishing, community management, and performance analysis.
• Inform the global expansion strategy, unlocking brand social in new markets.
• Lead a team of social media specialists, including a social media manager and contractors, providing guidance, mentorship, and support to drive individual and team success.
• Partner closely with the Head of Content Marketing on the global content marketing (particularly video) strategy.
• Collaborate closely with cross-functional teams, including Marketing, Creative, Product, and Customer Experience, to ensure social media initiatives are integrated with broader marketing campaigns and initiatives.
• Stay abreast of industry trends, best practices, and emerging technologies in social media marketing, and identify opportunities for growth and efficiency.
• Source or create relevant and useful content (often UGC or testimonials), working with the growth marketing and lifecycle team to support product updates, sitter NPS and new bookings.
• Maintain a deep understanding of Rover's target audience, market positioning, and competitive landscape, and leverage insights to inform social media strategies and cross-functional projects.
• Foster a culture of creativity, collaboration, flexibility, and new ideas within the social media team and across the business, driving innovation and excellence to benefit pet parents and sitters globally.

Required Skills:

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years of experience in social media marketing, with a proven track record of developing and executing successful social media strategies for consumer brands.
• Strong leadership skills, with experience managing and mentoring a team of social media specialists.
• Experience in cross-cultural and cross-national collaboration and management.
• Demonstrated excellence in program or project management.
• Experience managing influencer programs.
• Ability to prioritize a backlog of requests in a fast paced environment with several business objectives.
• Strong communication skills and ability to influence cross-functional work streams based on social-sourced insights.
• Exceptional written and verbal communication skills, with the ability to craft and design engaging content for social media channels.
• Deep understanding of social media platforms, trends, and best practices, with hands-on experience managing brand accounts across multiple channels (e.g., Instagram, Facebook, Twitter, TikTok, Pinterest).
• Demonstrated ability to analyze and interpret social media metrics and KPIs, and use data-driven insights to optimize performance and inform strategy.
• Creative thinker with a passion for storytelling and visual communication, and a keen eye for design and aesthetics.
• Resourceful and willing to often “roll up sleeves” alongside Rover’s social media manager.
• Proven ability to thrive in a fast-paced, dynamic environment, with the flexibility to adapt to changing priorities and deadlines.
• Experience in the pet industry, with pet-related brands and/or a consumer marketplace is a plus.

Benefits of Working at Rover:

• Competitive compensation
• Permanent contract
• Long-term incentive plan, with a company performance-based cash payout
• Pension Plan
• Meal tickets through Cobee
• 25 days paid time off, plus public holidays
• Private health insurance
• Discounted Gym Membership
• Bring your dog to work (and unlimited puppy time)
• Monetary help for adopting a dog plus yearly credit to use on our platform
• Flexible work hours. We trust you to get your work done, and are not watching what times you’re coming and going
• Grab snacks, fresh fruit, in our kitchen to keep yourself going
• Regular team activities, including happy hours, game nights, and more

Location:

• This role is based in Barcelona. We have a hybrid-working environment where all teams come together to the office every Monday and Thursday, and the flexibility to work from home the rest of the week.
• Candidates must be based in Barcelona (or willing to relocate).
• Applicants must hold the right to live and work in Spain - we do not sponsor visas.