Marketing Manager, App Store

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

We are looking for a Senior Marketing Manager to lead our App Store marketing efforts including strategy, operations and implementation in app store placements. You will work closely with Creative, Growth and Business Development.

This full-time position is based in San Mateo, CA (hybrid structure with 3 days onsite per week) and will report to Consumer Marketing Lead

You Will:

• Oversee content strategy and implementation for six app storefronts
• Develop strategic briefs to deliver content for app storefronts
• Manage communication with app store partners
• Deploy creative
• Lead strategy for quarterly app store optimization campaigns
• Foster deep cross-collaboration between Creative Studio, Growth and Business Development teams
• Effectively communicate internally and externally
• Be Meticulous in your communication
• Be hands-on with individual projects and day to day operations.

You Have:

• 8+ years experience with Marketing with proficient knowledge in App Store Marketing
• Experience managing multiple app store partners
• Proven track record to collaborative cross-functionally with a very high level of organization.
• Driven cross-functional alignment and worked closely with team members at all levels.
• Confirmed experience delivering results in a fast-paced and dynamic business environment.
• Management experience

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits.

Annual Salary Range$183,910—$225,280 USD

Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted).

You’ll Love:

• Industry-leading compensation package
• Excellent medical, dental, and vision coverage
• A rewarding 401k program
• Flexible vacation policy (varies by exemption status)
• Roflex - Flexible and supportive work policy
• Roblox Admin badge for your avatar

• At Roblox HQ:

  • Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
  • Onsite fitness center and fitness program credit
  • Annual CalTrain Go Pass

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.