Senior Growth Marketing Manager

Description:

Nerdy is searching for a Senior Growth Marketing Manager who stands out not by their job title, but by their ability to consistently solve problems and find creative, thoughtful solutions. We’re looking for someone who is seen as a reliable resource, always ready to take on challenges and make things happen without being constrained by rigid processes. This individual’s career path should reflect diverse experience and a proactive, solution-oriented attitude. They’ll play a key role in driving customer acquisition and retention, leveraging data and working cross-functionally to create impactful marketing strategies. Whether it’s building landing pages, email campaigns, or driving performance marketing initiatives, they’ll take ownership from concept through execution, collaborating effectively with teams across design, product, and engineering to ensure success. Fluency in data and an understanding of marketing technology are essential, along with the creativity to navigate within our tech stack and implement scalable solutions.

About Nerdy:

Nerdy (NYSE: NRDY), the parent company of Varsity Tutors, is a leading platform for live online learning, with a mission to transform the way people learn through technology. The Company’s purpose-built proprietary platform leverages technology, including AI, to connect learners of all ages to experts, delivering superior value on both sides of the network. Nerdy’s comprehensive learning destination provides learning experiences across 3,000+ subjects and multiple formats—including one-on-one instruction, small group classes, large format group classes, and adaptive self-study. Nerdy’s flagship business, Varsity Tutors, is one of the nation’s largest platforms for live online tutoring and classes. Its solutions are available directly to students and consumers, as well as through schools and other institutions. Nerdy is a publicly traded company on the New York Stock Exchange. Learn more about Nerdy at https://www.nerdy.com/.

Nerdy’s shareholder letters below explain the product and strategy and are the most effective way to learn about what the company is building.

• Q1-2024 Shareholder Letter
• Q4-2023 Shareholder Letter
• Q3-2023 Shareholder Letter

Qualifications:

• Hands-on experience in a variety of growth disciplines including performance marketing, CRM, and conversion rate optimization
• Experience using important tools of the trade, such as Google Analytics, Google Ads, Meta Ads, Webflow, Segment, SendGrid, and Optimove (or equivalents)
• Strong analytical, decision-making, and problem-solving skills
• A mastery of Google Sheets/Excel is required, SQL and Looker (or other visualization tools experience) is a plus
• Exceptional communication skills, with the ability to fluently navigate and align with Product, Engineering, and Design teams, while distilling complex insights into clear, actionable presentations for senior leadership.
• High level of organizational skills, with attention to detail and the ability to manage multiple projects simultaneously
• Enjoys working and thrives in a fast-paced and evolving environment
• 4+ years of growth marketing experience with a proven track record of driving growth and performance.
• Bachelor’s degree required

Responsibilities:

• Channel Management: Develop and execute strategies to use the right marketing channels to drive success in your initiative.
• Conversion Optimization: Identify and implement improvements to the funnel to drive growth
• Data-Driven Decision Making: Obtain and leverage data and analytics to identify trends, drive insights, and provide actionable recommendations to leadership.
• Cross-Functional Collaboration: Collaborate with departments such as design, product, engineering, and finance to ensure alignment and smooth execution of go-to-market strategies.
• Performance Measurement: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing channels and initiatives.
• Budget Management: Oversee and manage the budget for initiatives, ensuring cost-effectiveness and ROI.

Leadership & Culture:

• Builds Teams: Leads the work of hiring and promoting bar-raising talent. Responsible for employee development, even when it means moving people to other areas to help them grow.
• Thinks Big: Sets ambitious and audacious goals and is willing to consider boldly different solutions to achieve them.
• Insists on High Standards: Recognizes that yesterday’s extraordinary is today’s ordinary. Identifies and articulates high standards and pushes themselves and the teams to reach them.
• Bias for Action: Recognizes that most decisions are not one-way doors and demonstrates a strong bias for speed, but makes decisions and acts with the speed that is appropriate to the circumstances.
• Builds Trust: Establishes trust, even with those who think differently. Actively listens, seeks to understand, and is kindly candid in conversation. Humbly owns mistakes, even when it’s uncomfortable.
• Goes Deep: Understands the details and audits frequently. When inconsistencies exist between expected results and anecdotes, tenaciously digs into why. Rolls up their sleeves and do what’s needed.
• Has Conviction: Insists on having the conversation “in the room” and actively participates, even when it’s exhausting. Does not capitulate for the sake of consensus, nor “pocket vetos” decisions. Fully committed once a decision has been made.
• Delivers Results: Leaders identify what needs to be accomplished and deliver quality, timely results. When setbacks occur, leaders persevere and overcome.
• Is Right, A Lot: Most decisions and suggestions prove to be correct, given a situation’s context, when judged over time.
• Apolitical: Embraces and supports Nerdy as an apolitical company and recognizes that we can have the largest impact if we are united in our focus on helping people learn and not divided or distracted by advancing unrelated causes.

Benefits:

• Competitive Salary and Equity (Restricted Stock Units) in the company
• Healthcare Plans (Medical, Dental, Vision, Life)
• 401k Company Matching Plan
• Maternity, Paternal, and Adoption Leave
• Remote Position
• Flexible PTO
• Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)
• Unique opportunity to help transform how the world learns!

*Nerdy is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. *