VP, Product Marketing

About the Opportunity

Contentful is a leading content platform for digital-first companies, enabling teams to create, manage, and deliver content across any digital channel. We are seeking a strategic and dynamic leader to join our team as the Vice President of Product Marketing Management. This individual will play a key role in driving the global product marketing strategy for Contentful’s portfolio, delivering customer-driven innovation and accelerating growth in an evolving market.

As the Vice President of Product Marketing Management, you will lead the global product marketing strategy and oversee a talented team responsible for positioning, messaging, competitive analysis, and go-to-market execution. You will be responsible for shaping the future of Contentful’s product offerings while collaborating cross-functionally with product management, sales, and customer success teams. Your leadership will directly impact product adoption, customer satisfaction, and revenue growth.

What to Expect

• Lead and scale the global product marketing function, driving go-to-market strategies across Contentful’s product portfolio.
• Develop and communicate clear, impactful product messaging and positioning that resonates with target audiences and differentiates Contentful in a competitive market.
• Collaborate with product management to drive product roadmaps that align with market needs and deliver measurable business impact.
• Conduct market and competitive analysis, using insights to inform product development and strategic positioning.
• Develop and execute successful product launches that maximize market impact and customer adoption.
• Oversee the creation of compelling sales enablement materials, including demos, case studies, and presentations, to support both direct sales and partner sales channels.
• Drive product marketing campaigns that align with content, demand generation, and customer success initiatives.
• Lead and mentor a high-performing team of product marketers, fostering a culture of collaboration, innovation, and results.
• Act as a thought leader both internally and externally, representing Contentful at industry events, in media interactions, and with analysts.
• Partner with executive leadership and cross-functional teams to ensure product marketing efforts align with broader company goals and KPIs.
• Provide strategic guidance on pricing and packaging strategies, working closely with finance and product teams.

What You Need to be Successful

• 15+ years of experience in product marketing leadership roles, with a proven track record of building, scaling and managing high-performing teams while driving successful go-to-market strategies.
• Experience in SaaS or digital-first platforms, particularly in content management, API-driven products, or marketing ecosystems.
• Strong expertise in developing product messaging and positioning, a deep understanding of competitive differentiation, and applying messaging across multiple different personas.
• Demonstrated success in leading launches multiple times a year to scale new products. Experience in launching in new categories in the global market is a plus.
• Exceptional communication skills, with the ability to distill complex technical concepts into clear, simple and engaging narratives for diverse audiences.
• Analytical and strategic mindset, with experience using data to inform decisions and track the success of product marketing initiatives.
• Proven ability to collaborate with product management, sales, marketing, enablement and customer teams to drive alignment and achieve business objectives.
• Experience in leading product marketing efforts across multiple product lines, including product launches, sales enablement, and market expansion strategies.
• Creativity mindset with the ability to challenge the status quo, dream big, take risks and influence execution of new ideas.
• Prior experience in senior product marketing roles at fast-growing companies is a plus.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

*This role will need to be conducted in a state in which we are currently registered to do business. *

California Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of California if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

California Salary Range: $310,000 - $340,000

[This position is eligible for equity awards, annual bonuses, short- and long-term incentives, and program-specific awards, where applicable, in accordance with the terms of Contentful’s variable compensation plans.]

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