Partner Marketing Analyst

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

This role blends data analysis with program activation to drive partner success within the Americas region. It encompasses two core responsibilities:

1. Data-Driven Partner Enablement: This involves leveraging data analysis to optimize partner programs and drive informed decision-making.

Responsibilities include:

• Analyzing Partner Program Performance: Evaluating the effectiveness of key programs (Designations/Specializations, TSP delivery, regional skilling initiatives, events, etc.) to inform partner targeting, program execution, and measure progress against priorities. This includes detailed partner-level reporting aligned with MPL and PDM/PTS to pinpoint skill gaps and recommend field actions.
• Performance Reporting and Insights Generation: Delivering regular (monthly and ad-hoc) performance reports on scorecard metrics, KPIs, and overall ecosystem health. The goal is to provide actionable insights that inform business reviews (MBR/SBR/QBRs) and guide Center of Excellence (COE) activities.
• Enablement Hub Management: Overseeing and enhancing the Americas Enablement Hub, a central resource and application. This includes managing event requests, coordinating Training Services Provider (TSP) activities, maintaining an internal events calendar, and tracking event insights.

2. Local Program Activation and Support: This focuses on successfully launching and driving adoption of global partner programs within the Americas region.

Responsibilities include:

• Implementing and Supporting Global Programs: Ensuring the effective landing and utilization of global programs (e.g., ESI, LevelUp) by partnering with the Worldwide Enablement team. This involves developing clear calls to action for local field teams, managing partner onboarding, conducting field awareness activities (e.g., office hours), and proactively communicating program benefits and results.
• Localization and Awareness Building: Adapting global program materials and communications to resonate with the local market. This includes creating localized newsletters, managing Marketing Asset Sharing Hub (MASH) requests, updating the Sales Execution & Operations (SE&O) calendar, and driving overall program awareness and activation.

Requirements:

• Bachelor's degree in Business, Marketing, Data Analysis, or a related field.
• Strong project management skills with the ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines.
• Excellent communication and collaboration skills with the ability to clearly and concisely communicate complex data insights to both technical and non-technical audiences.
• Experience working cross-functionally with different teams and stakeholders.
• Fluency in English (written and spoken) is essential.
• Fluency in Spanish is a plus.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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