Digital Marketing Specialist (PPC)

About Cobay:

Cobay is a forward-thinking tech company specializing in the E-Commerce ecosystem. We are committed to delivering top-notch digital solutions and are seeking a talented Digital Marketer to join our team. If you’re passionate about technology and thrive in a collaborative and agile environment, we encourage you to apply!

Job Overview:

We are seeking a highly motivated and experienced Digital Marketing Specialist with a focus on Performance Marketing to join our team. The ideal candidate will have 1 to 2 years of hands-on experience in managing and optimizing digital marketing campaigns to drive measurable results.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across various digital channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and other platforms.
• Analyze and report on the performance of campaigns, providing actionable insights and recommendations for improvement.
• Manage budgets effectively to maximize ROI and achieve target KPIs.
• Conduct A/B testing and other experiments to improve campaign performance.
• Collaborate with the creative team to develop compelling ad copy and visuals.
• Monitor industry trends and competitor activities to identify new opportunities and best practices.
• Utilize data analytics tools to track and measure campaign performance.
• Work closely with other marketing team members to align strategies and ensure cohesive execution.
• Develop and maintain strong relationships with external partners, such as agencies and vendors.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1 to 2 years of experience in digital marketing with a strong focus on performance marketing.
• Proven track record of managing and optimizing PPC campaigns across multiple platforms.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Business Manager, etc.).
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.

Preferred Qualifications:

• Experience with marketing automation tools.
• Knowledge of SEO and content marketing strategies.
• Certification in Google Ads or Facebook Blueprint.