Lifecycle Marketing Manager

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more

Over 75,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As the Lifecycle Marketing Manager, you will be responsible for driving increased conversion & customer engagement for GlossGenius users and prospects. You will develop campaigns targeting customers at all stages of the customer journey, including lead nurture campaigns, personalized and triggered flows to optimize our feature launch communications and drive word-of-mouth and lifecycle communications.

You'll report to the Senior Manager of Lifecycle Marketing and must be commutable to our NYC office. This role will operate in a hybrid environment with 2 days per week in the office (Tuesdays & Thursdays).

What You’ll Do

• Design and execute feature release campaigns that drive word-of-mouth and referral
• Design and execute lead nurturing campaigns that guide SMB and solopreneur buyers through our sales funnel
• Design and execute lifecycle marketing campaigns that improve conversion & retention
• Showcase the value of our platform to potential GlossGenius buyers through relevant and personalized messaging
• Collaborate with cross-functional teams, including product marketing, sales, paid marketing, organic social, and more to create and execute campaigns that achieve business objectives and deliver measurable results
• Become a customer engagement expert specializing in email marketing, customer journeys, personalization tactics, and cross-channel strategies
• Utilize quantitative and qualitative data to identify, track, measure, and optimize the success and impact of our lifecycle marketing programs
• Provide regular reporting and insights to key stakeholders on program performance

What We’re Looking For

• 3+ years experience in a Lifecycle or email marketing role at a B2C or B2SMB company, with a preference for those with SaaS experience; strong preference for experience at a high-growth company with a self-serve funnel and a range of customer sizes
• Proven success at increasing conversion rates and messaging engagement via lifecycle campaigns
• Experience with and understanding of lifecycle experimentation including A/B and multivariate testing
• Strong domain knowledge of email, push, in-app, and SMS marketing channels
• You’re comfortable with both quantitative and qualitative data, spotting red flags, and working with colleagues to design and launch lifecycle programs that address them
• Experienced with Iterable & Hubspot preferred (similar mobile-first marketing automation software, like Braze/Customer.io, also accepted), Looker and/or Tableau, Mixpanel/Amplitude, strong fluency in SQL a major plus
• Knowledge of HTML & CSS for email
• Excited about using AI to increase productivity and campaign performance

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office stipend
• Team Bonding: As a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year.

The starting base salary for this role in NYC is between $108,800-$128,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.