Sr. Manager, Account-Based Marketing

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

What you will do:

• 1:1 ABM: Partner with Sales and Field Marketing to select accounts and create highly personalized content,channel strategy, and budgets that drive sales engagement and accelerate cycles
• 1:Few ABM : Leverage 6Sense to develop and execute targeted content and channel strategies for select account clusters to boost engagement and closed-won deals
• ADR Enablement: Support ADRs with account segmentation, personalized outreach content, and campaign coordination to drive account engagement
• Sales Alignment: Keep regional sales teams informed on ABM campaigns and results, ensuring seamless alignment on objectives and strategies
• Optimize Field Events: Use ABM insights to improve field event strategies and drive attendance and revenue impact
• Performance Analysis: Track KPIs and apply insights to refine and optimize ABM campaigns for maximum pipeline impact

What you will bring to Coupa:

• Candidate should have 5-10 years of experience in account-based marketing within the SaaS sector, focusing on both enterprise and mid-market clients
• A strong understanding of the SaaS market, including buyer personas and competitive dynamics, is necessary
• Candidates must possess analytical skills to analyze metrics and performance data to optimize marketing strategies
• Strong communication skills are essential for effectively conveying ideas to diverse stakeholders
• The ability to think outside the box and develop innovative marketing solutions is important for success in this role
• Experience working closely with Account Development Representatives (ADRs) to optimize ABM strategies and enhance lead quality is also key
• Experience with various Martech solutions: Salesforce, 6sense, Marketo, LinkedIn Campaign Manager, Sales Navigator, Sendoso, and Folloze