Senior Marketing Specialist - CRM

Senior Marketing Specialist - CRM

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

In this role you will manage the end-to-end execution of retention campaigns as part of the CRM Lifecycle strategy.

Working closely with the Head of CRM on one of three customer lifecycles, this role is responsible for ensuring that campaigns are executed with precision and with the sole purpose of driving growth.

Hybrid, 2 days per week in the office.

Key responsibilities will include:

Manage the end-to-end campaign execution process from ideation, stakeholder buy-in, assets preparation, content creation, business-wide communication, comms deployment and subsequent performance tracking.

• Ensure comms across all retention channels are created and personalised accordingly based on customer segment.
• Conduct constant Test and Learn campaigns for their life stage and incorporate any learnings into future campaigns.
• Identify the optimal customer selection criteria for their respective life stages.
• Identify and understand, surface and increase the average lifetime value of customers within their respective life stages.
• Define and understand the metrics that demonstrate efficiency of lifecycle campaigns. Optimise campaigns in line with this metric.
• Understand the story behind the numbers and present results and insight to the rest of the business in various forms.
• Work closely with the analytics team to understand the behaviour of customers and tailor the lifecycle journey accordingly.

What you will bring to the role:

• Bachelor’s degree qualification in marketing, business administration, related discipline or equivalent work experience.
• 3+ years’ CRM experience and 5+ years of email marketing.
• 2+ years’ experience in the gaming industry is highly advantageous.
• Proven experience of tracking and reporting on campaign and marketing metrics.
• Proven stakeholder management skills.
• Experience working on projects in any capacity.
• Understanding of A/B testing and customer lifecycle management.
• Copywriting skills.
• Creative thinking on campaign design and imagery assets.

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.

As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.

At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.

Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.

But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.

It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things.

If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.

Find out more at www.vgw.co

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